Branded Calling Solutions
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branded calling with Rich Call Data

Display Caller Name, Logo, and More

Help your customers instantly recognize your incoming calls by adding rich call data (RCD) fields to campaigns to extend caller name, branded logo, or custom call reason via Numeracle's Entity Identity Management Platform.

Branded calling achieves instant recognition and reinforces trust in your brand, increasing contact rates and the likelihood of callbacks.
RCD flow
What will calls look like?

Available Rich Call Data Elements

Numeracle RCD elements graphic
Branded calling technology allows your brand to present your Caller ID Name, logo, and reason for calling to your called parties.  

Available data fields to display are subject to device compatibility and wireless subscriber network.

The most readily available data field to present is Caller ID Name.
introduction of branded calling capabilities

A Brief History of RCD

Rich Call Data Timeline Graphic
current reach and future impact

Reach & Presentation Layers

As branded calling capabilities become more readily available across the calling network, Numeracle continues to partner with top providers of these solutions. When we talk about currently available RCD reach, this is the percentage of influence a brand can have in the caller name display or image/logo display for either mobile and landline carriers.

Landlines allow for Caller ID name information which is sourced from CNAM by the terminating carrier; landline devices do not display rich data elements like logos.

Keep in mind, on wireless devices, call presentation will vary depending on the device, any applications concurrently downloaded, and subscriber network, including iOS versus Android devices, subscriber downloaded applications, and In-Network. The percentage of this influence is based on the third-party branding partner for the wireless carrier, mobile application, and device.

iOS:
  • Brands will be able to display the Caller Name for the call in the call history log
  • 100% of iOS devices will receive the Caller Name from the AT&T network
  • Apple is not supporting graphic RCD at this time
  • Verified checkmark to be displayed in call history only
ANDROID
  • ~85% of Android Devices will receive the Caller Name only from the network
  • ~15% will received full graphics display through 3rd apps or phone dialer, such as Google Phone
  • “Caller Verified” will be displayed based on device and carrier
bringing branded technologies together in one place
Via Numeracle's branding partner network, we can extend your caller name, logo, or custom call reason to multiple wireless networks, apps, and devices. By managing your branded assets all in one place, via the Numeracle platform, we can extend our partners' leading-edge technologies directly to you, with the logistics managed by us.
Branded Calling capabilities and displays across Numeracle's branded calling partner network
customer engagement & connectivity

Increase Contact Rates, Reduce Costs

Personalize & Protect Your Brand

When customers, clients, prospects, or partners know that it is you calling, they are more likely to pick up your calls. Whether you're a bank trying to reach a customer about suspicious card activity, a university reaching out about student onboarding, or a pharmacy contacting patients about their prescription, ensure your calls are answered, reduce the number of missed appointments, and prevent missed opportunities.
Enhance your relationship with your customers and called parties by restoring trust in your brand with the recognition of your logo alongside the addition of tailored call reasons. Maintain control over how your company is represented and kept up-to-date via branded calling. For further peace of mind, engage in brand monitoring surveillance to ensure your brand won't be impersonated and your calls won't be spoofed via our partner, YouMail.
Callback graphicProductivity graphic
RCD graphic
working together to extend branding capabilities

Numeracle's Branding Partner Network

Verified Calls By GoogleHiya ConnectFirst Orion INFORM® & Engage®TNS Enterprise Branded Calls
other branded calling technologies utilizing rcd

STIR/SHAKEN vs. Out-of-Band

There are two pathways to extend a branded presence based on today's technologies. The first is "Out-of-Band," which allows for the addition of rich call data elements such as logo and call reason to be added via a branded calling solution provider at an app or network level. The 2nd pathway is via STIR/SHAKEN, which can associate verified branded calling elements for display on a called party's device via RCD PASSporT.
Out-of-Band versus STIR/SHAKEN Solutions Flow chart
Industry Collaboration Proof of Concept
Comcast, Everbridge, NetNumber, Numeracle, and Twilio demonstrated the first-ever telephone call with authenticated caller ID and rich call data, powered by the STIR/SHAKEN framework and protocols.

Using RCD PASSporT technology, this marked a milestone in protecting consumers from fraudulent robocalls and building greater trust and transparency for phone users.
Read the press release
Proof of Concept including Numeracle, NetNumber, Comcast, Twilio and Everbridge to present RCD data for branded calling solutions
further Resources

Looking for more info?

Check out our Podcast

Covering a variety of topics, our podcast aims to shed light and bring truth on emerging topics and new technologies, including rich call data and branded calling. Check it out and register to stay up-to-date.
Leveraging Trust in the Network with Rich Call Data and the Authentication of Branded Assets

Rebekah and Anis discuss the complications and technical aspects of RCD as well as the security risks and challenges of authenticating a logos' validity.

full podcast library

Check out our Blog

Our Insights Blog ranges by topic to help our readers understand the complexities of new technologies, the details of new regulations, and insights into new industry practices.
Why Your “Calling Identity” Matters
Why Your “Calling Identity” Matters
We all know what “Caller ID” is, but when you take a step back to consider the “identity” behind the “identification” things get more interesting.
Insights Blog
It starts with an insight
Ready to take control of how your calls and messages are presented to consumers? Start a conversation with us today.