Since the introduction of branded calling, the popular theory in the market has been that the more information provided to the call recipient, the higher the likelihood the recipient will answer and/or interact with the brand originating the call. As such, companies are operating under the belief that the best results will be achieved by branding every outbound phone number and every call placed.
But is this really the case? Should businesses brand all their calls?
We put this theory to the test and set out to answer the following questions that we hear customers and prospects ask us every day, backed up with actual customer data to figure out if branding every call justifies the expense in the investment with positive ROI, or if we’d find a better branded calling strategy with lower costs and greater results.
