While STIR/SHAKEN does aim to lessen the amount of illegal robocalls originating and traversing the network, it does not filter for legal spam calls. What STIR/SHAKEN call authentication seeks to achieves is the identity verification status of the originating caller as a legal entity and the level to which they have the right to call using those numbers (Attestation Levels A, B, & C).

Your calls and identity may have been verified by STIR/SHAKEN, but this does not mitigate spam labels associated with your numbers. Your numbers could still be labeled as spam or nuisance based on a variety of factors like aggressive or inconsistent dialing practices, or consumer complaints. 

In a post-STIR/SHAKEN deployed world, you will still need to implement call blocking and labeling solutions to mitigate spam tags from associating with your numbers and brand.

While the Platform itself does not ‘attest’ or ‘sign’ calls, it can be used to implement a local policy solution to manage the verification of calling identity and the authorization of phone numbers in order to elevate an enterprise brand into the STIR/SHAKEN framework.

Numeracle’s Entity Identity Management™ platform allows an organization to manage its Verified Identity status as a legal business calling consumers based on an existing relationship or prior express written consent. This Verified status is governed by a compliance-based Know Your Customer vetting process.
 
The Platform also enables entities to identify the phone numbers used to engage with customers and associate those phone numbers to Verified calling brands via “Number Profiles.” This platform prepares entities for STIR/SHAKEN by creating the authenticated relationship between Verified Identity and phone number usage which is what service providers are required to verify in order to attest to the fact that each brand originating traffic on their network is authorized to use the phone numbers being displayed to the end user. 

Yes, absolutely! Number reputation management helps improve answer rates by minimizing the chances of your calls being labeled as spam. As a result, customers are more likely to engage with your calls, even without the flashy branding.

Pricing for Identify Verification and Number Reputation is based on the number of entities or brands you represent via call campaigns, in other words, how many different caller ID names would you use. Do you represent just one brand name? Or do you represent multiple organizations and company names? We will also confirm with you how many phone numbers you maintain for outbound calling.

To learn more about pricing for branded calling capabilities, reach out to start a conversation!