About Us
Meet the team that dedicates their days to making sure you and your business succeeds
About Us
Meet the team that dedicates their days to making sure you and your business succeeds
who we are
Numeracle's Entity Identity Management platform empowers legal, wanted communications

Since early 2017, Numeracle has focused on raising awareness and creating solutions to address the unintended consequences resulting from the FCC Robocall Strike Force and introduction of call blocking and labeling technologies. These initiatives were intended to stop fraudulent actors from delivering annoying, illegal and unwanted calls to consumers, but resulted in the unintended drop in contact rates for legal call originators around the world.

By working together with the top carriers, analytics companies, the developers of call blocking and labeling apps, and device manufacturers, we are able to provide visibility and control across the major stakeholders who have an effect on the way your calls are being presented to consumers to improve the accuracy of your call presentation.

By advocating on behalf of legal callers in the safety, security, financial, healthcare, utility, consumer goods, market research industries, and more, we are laying the foundation for wanted and critical calls to remain trusted in the call delivery ecosystem.

Not only can we help your business remove damaging labels like "Scam" or "Spam," we can how help you add a branded presence to your call through Caller Name and Branded Logo presentation.


Our role in the industry


Numeracle is a DC-based technology company whose vision is to establish trust in customer communications based on integrity, transparency, and accountability.


Our mission is to build the framework and technology that provides a foundation of trust in customer communications by enabling transparent flow of information from origination to destination.

thought leadership

Numeracle provides thought leadership to prominent industry associations including CTIA, ARDA, American Bankers Association, ACA International, and insideARM's Consumer Relations Consortium.

industry leadership

We actively participate in the IP-NNI Task Force (co-authors of SHAKEN), USTelecom Working Group, and as Chair of the Enterprise Communications Advocacy Coalition (ECAC).


Numeracle will continue to provide evidence of the harm caused by the improper blocking and labeling calls to industry and government, in the form of FCC comments, and more.


Solving the problem of improper call blocking and labeling and lack of trust in voice communications is our focus and purpose. We've been here since this problem originated and we'll be here until it is solved.
Our people

Numeracle Leadership

Rebekah Johnson is the industry’s leading expert in establishing trust in omnichannel communications through Numeracle’s Entity Identity Management™ platform. With over ten years of regulatory government and compliance experience, businesses have leaned on Rebekah’s expertise to guide them through the evolving complexities of maintaining successful call delivery and positive brand reputation in a changing ecosystem. Rebekah is an active member of the FCC Hospital Robocall Protection Group, Chair of the Enterprise Communications Advocacy Coalition, and also represents the voice of the enterprise through her leadership on the ATIS IP-NNI Task Force, co-author of the SHAKEN standards. Prior to founding Numeracle, Rebekah served on the FCC’s Robocall Strike Force on behalf of the Empowering Consumer Choice Working Group.
Rebekah Johnson
Founder & CEO
Serving over 30 years in the technology sector in senior and executive leadership roles driving growth and innovation, Peter spearheaded transformational efforts leading to Avaya’s acquisition of Vista IT in 2003 as CEO. His successes with several other startup companies, including International Network Services (INS), which was acquired by Lucent Technologies for $3B+ in 1999, and Xtreme Spectrum, which was successfully acquired by Motorola in 2013, are a testament to his skill in creating organizations to positively execute on goals.
Peter Licata
For over 15 years Scott has been leading finance and accounting at technology enabled and focused companies. His experience spans from industry leading venture backed SAAS companies to Department of Defense focused system integrators. With deep knowledge of treasury, capital investment, investor relations, M&A, and strategic modeling and budgeting for high growth organizations Scott brings to Numeracle a wealth of skills and knowledge to future proof their rapid growth. Scott has been recognized for growing Crystal Clear Technologies from pre-revenue to #5 on the 2011 Inc 500 list, as a 2013 Tampa Bay Business Journal CFO of the Year, and a 2016 Washington DC Trending Tech CFO.
Scott Sehon
Chief Financial Officer
With 21 years of experience and success in sales, business growth, and account management, Alexander Carter drives strategic initiatives to excel the growth of Numeracle into a wider network of enterprise, contact center, and service provider clients and partners. As a seasoned account executive for enterprise sales in tech, telecom, and software solutions combined with his years managing clients and accounts for enterprises in the hospital and healthcare spaces, Alex’s leadership and experience across different industries makes him an advocate for legal callers of all sectors to ensure critical communications can be delivered consistently and effectively and bring our solutions to additional entities in need.
Alexander Carter
VP Business Development
Responsible for product leadership, strategy, and innovation, Anis has over twenty years of experience in enterprise communications, building and launching several software-as-a-service products and solutions. As an engineer, Anis joined Lucent’s Bell Laboratories in the development of voice communications platforms, working internationally. Through his participation on the ATIS IP-NNI Task Force, Anis’s efforts are focused to evaluate new technologies and build innovative products at Numeracle that restore trust in communications.
Anis Jaffer
Chief Product Officer
As a seasoned call center executive with experience working in senior positions at S&P Data and Comcast Cable and a successful career spanning over 30 years, Joe works closely with clients to understand their unique challenges in the current communications ecosystem and provide his expertise to drive business development, client services, and success management to increase the effectiveness of their call center operations.
Joe Galvin
VP, Client Engagement
For Samantha Hofer, a seasoned enterprise sales executive with over 17 years of industry experience with technology-focused sales for business communications, protecting consumer and customer needs has always been the focus of her career. For her, helping Numeracle grow means helping people first. Specializing in enabling communication solutions for the enterprise, contact center, and telecommunication industries throughout her profession, she has been continuously endorsed for her skills in account management, consultative sales approach, and customer service. Samantha’s passion for technology to improve communication delivery, combined with her expertise makes her an invaluable asset to the team and the customers we serve.
Samantha Hofer
Enterprise Sales Executive
Anirudh (Rudy) Sridrahan
Director of Product
Moving her way up from contact center agent, to team leader, to supervisor, to operations manager, to senior director of client services, Natalie has extensive industry knowledge and background in client engagement and services. Her passion for revamp processes and direct support ensures Numeracle’s platform is always running at peak efficiency. Prior to her time at Numeracle, Natalie was the Owner of Vision Consulting Canada and Senior Director of Client Services as S&P Data.
Natalie Laferriere
Senior Success Manager
An experienced marketing leader working in the communications, digital media, and technology industries, Molly has crafted Numeracle’s voice. Prior to her time with Numeracle, Molly served as Head of Worldwide Marketing for API Technologies Corp. She is highly skilled in all phases of marketing campaign development and execution, strategic business planning, branding and identity, team development, lead generation, web development, SEO, email marketing and automation, media/PR, and content blogging. 
Molly Weis
VP, Marketing & Communications
With a passion for design, Mary has a background in communications, marketing, and media studies which she combines with graphic design skills to ensure the voice of Numeracle remains strong and approachable. She is heavily involved in all matters branding and layout and with her background in communications, it is no wonder she is so involved in Numeracle's Tuesday Talks podcast and recent Insights blog posts.
Mary Gonzalez
Brand & Content Manager
With a background working in mathematics and curriculum development, Susana keeps Numeracle running smoothly through her administrative role. In charge of financial reports, scheduling, logistics support, operations, onboarding and training, and anything else behind-the-scenes at Numeracle, Susana not only supports the functions of the CEO, but of the entire team. 
Susana Kelly
Office Administrator
hear it from us

Our Founding Principles

Covid Relief
How We're Helping
Critical Calls Registry Powered by Numeracle logo
StartUs Insights Logo
StartUs blue bars logo
Top Startups helping Industries Reopen Post-COVID
"Numeracle is a US-based startup creating Critical Calls Registry – a list of reliable organizations. It is designed for verification of callers to ensure critical communications are not improperly blocked or labeled during the COVID-19 pandemic."
It starts with an insight
Ready to take control of how your calls and messages are presented to consumers?