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Phone Number REputation Resources

Number Reputation Resources
Don't let spam, scam, or fraud labels misrepresent you. Learn why your calls may be improperly labeled or blocked, and what you can do about it.
Number Reputation management by Numeracle

Do You Have a Bad Calling Reputation?

Number Reputation management is what you need

If you have ever received a call on your cell phone labeled Fraud, Scam, or Spam, you’ve experienced call labeling technologies in action.

Call labeling technologies were introduced in 2017 to address the problem of illegal calls and robocalls defrauding consumers.
These technologies assign a reputation to calls, displaying labels such as Scam, Fraud, or Spam on an incoming call screen.
Calls categorized as Scam or Fraud can also be blocked at the network level, based on this reputational scoring.
Numeracle Number Reputation Resources - 4 spam call phones
Factors of Call Blocking & Labeling

What Affects Phone Number Reputation?

Dialing Practices

Dialing Practices

Aggressive dialing practices may lead to customer complaints, algorithmic call labeling, or network blocking.
STIR/SHAKEN call blocking and labeling


STIR/SHAKEN authenticates a call's origination/source but does not determine a number's calling reputation.
Reputational Analytics

Reputational Analytics

Reputational analytics use algorithms to display labels as a call terminates on a called party’s mobile device.

History of Call Labeling and Robocall Mitigation

State of The Industry
Call blocking and labeling technologies, or reasonable analytics, are introduced to address the problem of a growing number of illegal calls defrauding consumers.

These technologies assign a reputation to calls, displaying labels such as ‘Scam,’ ‘Fraud’ or ‘Spam’ on an incoming call screen.
January 2018
Numeracle gets involved as the voice of the enterprise, protecting legal and wanted communications by remediating call blocking and labeling issues through our Verified Identity and Number Reputation solutions.
December 2020
Illegal robocall traffic continues to grow despite call blocking and labeling technologies and begins to harm legal communications who are being mislabeled.

The FCC publishes the TRACED Act to require the implementation of an identity authentication framework (STIR/SHAKEN) to reduce the amount of illegal robocalls by verifying the identity of the caller and prevent call spoofing.

But, the gap in STIR/SHAKEN does not weigh in, in any way, on a call's reputation, with analytics still impacting number reputation, regardless of implementation.
June - September 2021
FCC mandates two deadlines to implement the STIR/SHAKEN caller ID authentication framework across the carrier network, tracking progress or intent to file in the Robocall Mitigation Database.
The second deadline was a deadline to hereafter mark the beginning of widespread call blocking.

Does STIR/SHAKEN Fix Number Reputation?

STIR/SHAKEN Isn't The Answer

The purpose of STIR/SHAKEN is to reduce the number of illegally spoofed calls, but STIR/SHAKEN does not weigh in on a call's reputation.

STIR/SHAKEN is utilized to verify the identity of the calling party and its authorization to deliver traffic across the phone numbers displayed.

The Analytics Behind The Label

The algorithms driving reputational analytics will vary across mobile networks, but overall, risk ratings are the raw perception data driving the presentation of the call labels themselves.

Higher ‘risk’ ratings drive more severe ‘warning’ language presented to the consumer in the form of a call label but can also result in calls being blocked at the network level.

Call Labeling Continues

Now that the authentication framework is being implemented, reputational and event-based analytics will still be utilized across the wireless carriers to guide decisions on call labeling.

Remediation > Monitoring

Don't Just Monitor Your Call Labels, Fix Them

the benefits

A proactive approach to addressing call labeling algorithms to re-establish trust in your calling identity with ongoing visibility and control

Gain access to an approved process of labeling appeals that reaches the all the top wireless carriers and reputational analytics providers

Actively Fix Your Call Labels

Remediation allows your to keep your number and get rid of the negative label

Few providers offer a number reputation management strategy that delivers a solution to improve and correct negative reputation continuously. There's only one solution provider offering reputation remediation as part of an end-to-end identity management solution, giving enterprises the control and consistency to define how their calls display across the wireless calling ecosystem. That's us.

The Use Case

Voluntarily disclose your identity to be vetted to establish trust in your calling operations. Your Verified Identity status improves your reputation to prevent default call blocking.

Engage in ongoing remediation to correct numbers labeled as Spam as the reputational analytics change and evolve to keep your numbers clean so you may continue to dial uninterrupted.

Remediation Statistics with Numeracle's Number Reputation

The Numbers don't Lie

Numeracle Client Engagement Stats April 2023

Numeracle's Number Reputation Solution gives you the visibility and control you need to restore the reputation of your numbers and trust in your brand.


Can I remediate with a free phone number registry solution?

There are free ‘‘whitelisting’ portals available to identify your numbers indirectly to the carriers, and analytics and app providers can use this information to update their algorithms. 

These solutions do not guarantee improvements to your number reputation. The main reason why is that these are free and open to anyone. This means any good or bad actor can utilize these resources to claim to own numbers for legitimate purposes. Being that there’s no level of vetting taking place here, your submission of numbers becomes more of a suggestion to the calling ecosystem that you may be who you say you are and you may be using your numbers for good. 

These can be a great first resource to try, but unfortunately have not been found to be a reliable solution to preventing and correcting labeling in the long run. 

the Difficulty

Number swapping is an endless cycle to get around labeling, losing time & resources in the perpetual revolving door of negative reputation

New numbers can inherit reputational ‘baggage’ from whoever was using them last and doesn't guarantee solving a call's reputation

Passively Monitor Your Call Labels

Seeing What Your Labels Are Is only half the battle

These solutions often provide updates to phone numbers that become labeled across various sources but can’t provide a path to correct reputation that’s been identified as negative.

Enterprises must review the monitoring data and them make choices on what to do about the numbers that have been flagged, often disrupting the flow of day to day operations.

The Use Case

When numbers become labeled, monitoring solution providers often recommend numbers are swapped, rested, replaced, or dialing strategies on these numbers adjusted.

Unprotected numbers can become labeled almost as quickly as they go into circulation.

It starts with an insight
Ready to take control of how your identity is presented to consumers? 
Are you curious about how your calls are being labeled? Maybe you know you have a problem and don't know where to start?

Contact us today and take the first step towards high quality and trusted connections.