Rich Call Data (RCD) are branded asset elements that you can add to calling campaigns to add another layer of identity verification and to elevate your calls.
Helps achieve instant recognition that reinforces trust in your brand
Increase conversion rates and sales effeciency
Subject to device, carrier, and solution, there are different branded elements that you are able to add and manage for different campaigns
The most widely available data field to present is Caller ID Name
Limited Branded Experience: includes only a Caller ID Name Full Branded Experience: includes Caller ID Name, Branded Logo, and a Custom Call Reason
introduction of branded calling capabilities
A Brief History of RCD
current reach and future impact
Reach & Impact
Percentage % of Influence a brand can for caller name display or logo display currently available
Allows for Caller ID name information sourced from a CNAM database by the terminating carrier
Cannot display Rich Call Data elements like logos
Call presentation depends on the device (iOS versus Android), downloaded applications, and subscriber network
The percentage of this influence is based on the third-party branding partner for the wireless carrier, mobile application, and device
Brands will be able to display the Caller Name for the call in the call history log
100% of iOS devices will receive the Caller Name from the AT&T network
Apple is not supporting graphic RCD at this time
Verified checkmark to be displayed in call history only
~85% of Android Devices will receive the Caller Name only from the network
~15% will received full graphics display through 3rd apps or phone dialer, such as Google Phone
“Caller Verified” will be displayed based on device and carrier
bringing branded technologies together in one place
Via Numeracle's Branding Partner Network, we can extend your caller ID name, branded logo, and custom call reason to multiple wireless networks, apps, and devices
By managing your branded assets all in one place, via the Numeracle platform, we can extend our partners' leading-edge technologies directly to you, with the logistics managed by us
customer engagement & connectivity
Increase Contact Rates, Reduce Costs
Personalize & Protect Your Brand
Whether you're a bank trying to reach a customer about suspicious card activity, a university reaching out about student onboarding, or a pharmacy contacting patients about their prescription, ensure your calls are answered, reduce the number of missed appointments, and prevent missed opportunities.
There are two pathways to extend a branded presence based on today's technologies. The first is "Out-of-Band," which allows for the addition of rich call data elements such as logo and call reason to be added via a branded calling solution provider at an app or network level. The 2nd pathway is via STIR/SHAKEN, which can associate verified branded calling elements for display on a called party's device via RCD PASSporT.
STIR/SHAKEN Proof of Concept Comcast, Everbridge, NetNumber, Numeracle, and Twilio demonstrated the first-ever telephone call with authenticated caller ID and rich call data, powered by the STIR/SHAKEN framework and protocols. Using RCD PASSporT technology, this marked a milestone in protecting consumers from fraudulent robocalls and building greater trust and transparency for phone users.
Covering a variety of topics, Tuesday Talks aims to shed light and bring truth on emerging topics and new technologies, including rich call data and branded calling. Check it out and register to stay up-to-date.
RCD: Utilizing Rich Call Data to Present Brand Identity