One of the emerging branding technologies is Branded Calling IDTM (BCIDTM) adds Rich Call Data (RCD) branded elements to STIR/SHAKEN call certificates as another layer of secure identity verification.
Subject to device, carrier, and solution, there are different branded RCD elements that you are able to add and manage for different campaigns, like Caller Name, Logo, and Call Reason.
Branded calling not only fosters trust but also creates a memorable customer experience, where interactions are infused with a sense of authenticity and recognition, elevating the overall experience.
Regardless of your reason for calling, ensure your calls are answered, reduce the number of missed appointments, and prevent missed opportunities.
Enhance your relationship with your customers by restoring trust in your brand with the addition of tailored call reasons. Maintain control over how your company is represented and kept up-to-date via branded calling.
Landlines cannot display rich call data elements such as logos but they do allow for Caller name information sourced from a CNAM database by the terminating carrier.
Call presentation to mobile devices depends on the device, downloaded applications, and subscriber network. The percentage of this influence is based on the third-party branding partner for the wireless carrier, mobile application, and device.
The first is "Out-of-Band," which allows for the addition of a Caller Name to be added via a branded calling solution provider at the app or network level.
The second pathway is "In-Band" via STIR/SHAKEN, which can associate verified branded calling elements for display on a called party's device via RCD.
Using RCD PASSporT technology, this marked a milestone in protecting consumers from fraudulent robocalls and building greater trust and transparency for phone users.
A collaborative success of a partner initiative between Numeracle, Avantive Solutions, and Google to enhance customer engagement and performance of outbound business calls utilizing Verified Calls by Google.
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