Branded Calling for Service Providers

sVIP - Secure Verified Identity Presentation

The Most Secure & Trusted Branded Calling

Get Your Piece of the Branded Calling Market

Prevent Identity Fraud & Illegal Call Spoofing

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Real screenshots of Numeracle sVIP branded calls on Android and iOS

Secure Verified Identity Presentation by Numeracle

Service Providers Are Monetizing Branded Caller ID. Are You?

This is a real screenshot of a BCID call via T-Mobile

Available for Originating Service Providers

An Out-of-Box One-Stop-Shop

Numeracle is one of the first Authorized Partners to offer CTIA's Branded Calling ID (BCID). Through our Secure Verified Identity Presentation (sVIP) solution, we act as both onboarding agent and trust enabler for originating service providers.

BCID is the only industry-led, standards-based Rich Call Data (RCD) ecosystem engineered to be secure-by-design and to deliver trusted, branded calls nationwide for enterprise businesses, available now for originating service providers on T-Mobile and Verizon.

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Motorola Android
Name, Logo, & Call Reason
T-Mobile

Apple iOS 26
Name & Logo
T-Mobile

Android 14
Name & Logo
Verizon

Apple iOS 26
Name & Logo
Verizon

Available for Originating Service Providers

Expand Your Reach

Numeracle is one of the first Authorized Partners to offer Branded Calling ID (BCID). Through our Secure Verified Identity Presentation (sVIP) solution, we act as both an Onboarding and Vetting Agent to enable trusted calls.

BCID is the only industry-led, standards-based Rich Call Data (RCD) ecosystem engineered to be secure-by-design and to deliver trusted, branded calls nationwide for enterprise businesses, available now for originating service providers on the T-Mobile and Verizon subscriber networks.

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Go-To-Market with an In-House Solution via Our Partner Program

Every OSP will be selling secure branded calling. Will you lead the way?

Launch your own branded calling solution powered by CTIA's BCID and Numeracle's Secured Verified Identity Presentation (sVIP). Help enterprise customers increase trust, protect calls, and boost call performance while driving revenue for your network.

Learn how one of our featured partners is bringing secure branded calling to their enterprise customers with Numeracle.

PRESS RELEASE Elements of a Numeracle sVIP call

66%

of consumers would answer unknown calls if the caller ID was verified and accurate.

45%

say they're more likely to engage with a brand when the call includes a logo.

57%

believe their service provider should protect them from impersonation and spoofing.

A Direct Offering For Your Enterprise Customers

Capitalize on the exploding branded caller iD market

$

3.7 Billion Calls Delivered

More than 3.7 billion branded calls have been delivered in 2024. Showing strong enterprise demand and adoption.

$73 Billion Market by 2029

The global branded calling market is projected to reach $73B in revenue by 2029.

4500+ Businesses Already Onboard

Over 4,500 businesses, including 15% of Fortune 500 companies, currently use branded calling.

Find out if sVIP is right for you.

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Stop Leaving Money on the Table

Join us for a discovery call and see how easy it is to get started with Numeracle's Partner Program.

Protect your customers and deliver the most secure calling identity available, today.

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Get Access to The Most Secure & Trusted Branded Calling Ecosystem

How Numeracle fits into the CTIA BCID Ecosystem

Do consumers trust caller ID?

When it's so easy for bad actors to illegally impersonate brand names and phone numbers, how can trust be restored in caller ID?

One way, is through sVIP.

Read The FUll Report

70% of consumers reported missing important or wanted calls because they didn’t trust the caller ID.

Less than 20% of surveyed consumers believe that caller ID information is trustworthy.

85%

of consumers believe that caller ID information is usually inaccurate, so they don't answer the phone call.

40%

of identity fraud, like caller ID impersonation, represents 40% of all phone call scams, and you may be vulnerable.

Why Originating Service Providers Choose Numeracle's sVIP Solution

Standards Based End-to-End Security

Our solution is built on in-band, end-to-end cryptographically signed calls leveraging STIR/SHAKEN call authentication to convey Rich Call Data (name, logo, call reason) to consumer smartphones.

Prevents Illegal Brand Spoofing

sVIP (BCID by CTIA) mitigates the risk of consumers being harmed by fraud and bad actors by relying on industry standards and rigorous vetting to deliver a trusted, branded call experience for consumers.

The Industry’s Trusted Ecosystem

The BCID ecosystem is comprised of Authorized Partners, like Numeracle, who are vetted and audited against a set of stringent industry-driven requirements to ensure the delivery of trusted calls to consumers.

A First-of-Its-Kind Industry Solution

Numeracle is one of the first solution providers to offer BCID through our sVIP solution, setting the standard for trusted caller identity, integrated seamlessly within our existing Entity Identity Management (EIM) Platform.

Secure, Confirmed Call Delivery

This is the only ecosystem where businesses receive a confirmation that branded call Rich Call Data was delivered. Authorized Partners receive detailed monthly reports of branded calling activity while enterprises only pay when we confirm their information was delivered.

No Downloaded Apps Necessary

Secure branded display, including caller name and logo, is rendered on mobile devices with a verification symbol, and delivery confirmation is back through the same, secure infrastructure, without requiring consumers to download an app to deliver and display.

Independently Vetted and Verified

Business telephone numbers, caller display names, logos, and call reasons are thoroughly vetted by Authorized Partners to ensure caller authenticity and legitimacy, required to comply with industry-defined best practices.

Cross-Network Coverage

Network interoperability is what makes this ecosystem different. The industry collaborated and published best practices, identifying the interoperability requirements needed to deliver a trusted end-to-end solution facilitated by a single uniform ecosystem with open standards.

Frequently Asked Questions

Is this better than traditional branded calling?

While traditional branded calling allows for caller names to be displayed on calls, sVIP takes it a step further by providing a fully verified and secure identity for each call through Numeracle's partnership with CTIA.

This ensures not only branding but also the legitimacy of the caller ID information, significantly reducing the risk of spoofing and building greater consumer trust.

Do I still need Number Reputation Management with sVIP?

Number Reputation Management and sVIP work together seamlessly to elevate your enterprise customers’ outbound call experience.

Numeracle's EIM portal makes it easy to offer both solution offerings in one platform. The entity identity and phone number registration for Reputation Management also satisfies the rigorous vetting and onboarding requirements of sVIP.
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Together, they provide comprehensive call enhancement and branding, ensuring your customers' calls reach their audience effectively and securely.

How does sVIP enhance trust in our customers' brand?

sVIP provides verified, trusted caller ID information that reassures consumers about the legitimacy of the calls they receive.

By eliminating uncertainty and reducing the risk of fraud, their brand’s communication becomes more reliable, improving consumer confidence and engagement.

Does BCID work with iOS 26 Call Screening?

Yes. Another benefit of BCID is the uncorrupted logo and call reason display despite iOS 26 call screening. Even when callers state their name and reason for calling via the new call screening prompt, the BCID-enabled display remains fully visible, preserving the brand logo and display name on the incoming call screen.

In fact, iOS 26 adds a new “Maybe: [Caller Name]” field based on the spoken introduction, which appears alongside the BCID visuals, enhancing visibility and reinforcing brand recognition. This dual-layered presentation makes BCID the most resilient and effective branded calling solution available, even in the face of evolving call screening technologies.

Can my organization join the BCID ecosystem as an Authorized Partner?

To join the BCID ecosystem as an Authorized Partner, you will need to contact CTIA directly.

Organizations can take on key roles such as Vetting Agent, Onboarding Agent, Signing Agent, Originating Voice Service Provider (VSP), or Terminating VSP. Each role plays a crucial part in ensuring the security and trust of the branded calling service.

This open standards-driven ecosystem is designed to work best when everyone collaborates and participates, and we openly welcome new partners to help expand and strengthen the network. Reach out to CTIA today to get involved!

Contact ctia

How does Numeracle price their services?

To deliver the most competitive pricing, based on your unique outbound calling structure, we’ll need to ask a couple of questions before providing a quote.

By simply sharing how many entities/brands do you represent, how many outbound numbers you use, and if you’re interested in spam labeling protection, caller ID name display, or both, we’ll be able to get you started with some pricing estimations.

Ready for a quote? Reach out to start a conversation!