For years, enterprises have demanded a better way to reach customers — clearly, and with confidence. In recent years, Branded Calling has answered that demand, allowing businesses to display their brand information, like their caller ID, directly on consumer devices.
But now, for the first time, originating service providers (OSPs) can take a piece of this market for themselves and deliver more than just a brand name.
Thanks to Branded Calling IDTM (BCIDTM) — the industry’s only secure-by-design, standards-based branded calling framework — you can now resell a trusted, enterprise-grade solution directly to your customers. Numeracle, as one of the first Authorized Vetting and Onboarding Partners, delivers BCID through our Secure Verified Identity Presentation (sVIP) solution, unlocking this opportunity for service providers to finally launch branded calling as a new revenue-driving product line.
Branded calling is no longer a fringe feature — it’s quickly becoming the new standard. As more enterprises adopt branded calling to elevate customer engagement strategies and differentiate their outreach amongst main competitors, service providers have a unique opportunity to lead the market by offering this high-impact, high-demand solution.
According to Global Newswire, more than 4,500 businesses, including 15% of the Fortune 500, are already using a branded calling solution, and over 3.7 billion branded calls were delivered in 2024. This isn’t a trend, it’s the new standard.
Branded calling is your next in-house revenue driver. With Numeracle’s scalable solution, you can seamlessly stand up a branded calling offering under your own brand to help you go to market fast and scale faster. You won’t have to wait for consumers to download an app for BCID calls to display the secure brand information to see your ROI gains — this solution works natively with their device.
Branded calling is more than a branding effort; it drives real performance for customers seeking to boost answer rates, drive engagement, and improve conversion outcomes across sales, customer service, and outreach campaigns.
Give your customers the ability to deliver calls that are verified, branded calls that are protected from illegal spoofing events, further tarnishing your reputation as a provider. While no call is entirely spoof-proof, unauthorized attempts to impersonate your brand won’t be delivered with your verified information, helping block bad actors and preserve your reputation with consumers.
There’s no upfront investments or hidden risks, only payment for calls confirmed to have been delivered through BCID with the verified branding.
Numeracle’s Consumer Research Report shows that 66% of American consumers would change their mind about answering a call from an unknown or unrecognized phone number if the caller ID was verified and accurate.
If you’re not offering a secure branded calling solution to your enterprise customers, someone else will.
As a BCID Authorized Partner, Numeracle’s solution was built for the industry, by the industry. It’s the first solution of its kind that’s ready for resell. Give your customers what they need to succeed: confirmation that their calls are brand identity are securely delivered and displayed, plus detailed delivery reports that validate their performance and ROI.
Built on published industry standards, BCID enables seamless call delivery across participating mobile carriers with no consumer app required. From vetting and provisioning to onboarding and compliance, Numeracle does the heavy lifting. You focus on selling. We focus on supporting your success.
The global branded calling market is expected to exceed $73 billion by 2029. This is your moment to offer a differentiated, in-demand solution to build stronger trust and value for your enterprise customers. You’re poised to create a long-term, scalable revenue stream while you position your company as a forward-thinking communications leader upholding the integrity of the calling ecosystem.
Branded Calling ID is a feature every originating service provider will be selling soon. Don’t wait until your customers start asking for it—or worse, find it elsewhere. If you’re not in the BCID ecosystem and are able to offer secure branded calling to your customers, enterprises will be faced with a choice to switch service providers in order to gain access to this solution. Don’t make them switch to your competitor.
Join Numeracle’s Partner Program and give your customers instant access to the most secure, trusted branded calling solution on the market. With the support, infrastructure, and compliance needed to scale, you’ll be equipped to grow your business—and your customers’—from day one. Become a Reseller Partner today.
Branded calling, also known as branded caller ID, is a technology that allows businesses to display branded assets on the recipient's phone screen when making outbound calls. This goes beyond the traditional Caller ID Name (CNAM), which typically only shows a phone number and sometimes a name.
Branded Calling works through various technical implementations, often involving third-party providers and integrations with the telecommunications network. When an outbound call is placed from your registered number, the Branded Calling service queries a database to retrieve your associated business branded assets, which is then transmitted to the recipient's device (if their device and carrier support the technology). By providing clear and recognizable caller identification, Branded Calling significantly improves transparency and can combat the negative perception often associated with unknown or unidentifiable calls, ultimately strengthening your brand image and call engagement.
CTIAs Branded Calling ID (BCID) solution is the only branded calling solution that service providers can currently resell. Under current industry standards, BCID can only be legally and securely sold through providers authorized by the CTIA. As a service provider, you can join the BCID ecosystem as an Authorized OSP Partner and resell this secure branded calling service to your enterprise customers. As a CTIA Authorized Partner, Numeracle enables you to resell branded calling through our standards-based solution, sVIP. It’s the only way to offer authenticated brand display via Rich Call Data (RCD) and STIR/SHAKEN with cross-carrier delivery.
Traditional caller ID (CNAM) simply doesn’t meet today’s enterprise needs or consumer expectations. CNAM is limited, outdated, and easily spoofed by illegal callers. If branded calling is not part of your offering, you risk falling behind and your enterprise customers may decide to switch service providers if you cannot offer it to them. Enterprises want more than just a name on a call. They want logos, brand display, call reasons, and most importantly—trust. If you can’t deliver it, they may turn to an authorized originating service provider (OSP) who can.
While Caller ID Name (CNAM) offers a basic level of caller identification by displaying a name, branded caller ID presents a significantly more advantageous solution for businesses seeking to enhance their communication. Branded caller ID goes beyond a simple text display, allowing for the inclusion of branded assets. This richer visual and contextual information fosters greater trust and recognition with recipients, leading to higher answer rates compared to calls identified only by a potentially truncated name through CNAM. Although it may involve a higher cost, the enhanced branding, increased trust, and improved call engagement offered by branded caller ID make it a far more effective strategy for businesses aiming to make a strong and reliable impression with their outbound communications.
