Ongoing fraudulent activities, including illegal robocalling and identity impersonation, are facilitated through the voice channel due to an antiquated ecosystem allowing for anonymity.
According to FTC and Javelin Strategy & Research, fraud committed through identity impersonation has cost Americans $8.8 billion (about $27 per person in the US), with upwards of $20 billion lost in traditional identity fraud in 2022
Financial institutions are particularly vulnerable to identity impersonations, and the consequences are severe: loss of revenue, erosion of customer trust, and potential legal ramifications.
Don’t let your customers suffer the financial repercussions from answering a scam call pretending to be you. Prioritizing call security not only helps in protecting your brand but also ensures that your customers feel secure and valued, ultimately driving better business outcomes.
