Whether you’re a legal caller trying to find a solution provider to vouch for your identity to your call recipients or you’re a carrier or analytics engine trying to determine whether to partner with a company that offers caller identity management or branding, it’s vital that you take a look at the details behind the company. We’re all familiar with the concept of Know Your Customer (brought to the telecom space by Numeracle), but shouldn’t brands, enterprises, carriers, and analytics engines know who is claiming to represent legal callers? It’s time to “Know Your Vetter” (KYV).