PACE Community Insight: Rich Call Data

Host Craig Sell of PACE hosted the latest PACE Community Insight on Rich Call Data (RCD)Technology. Frank Pettinato, CEO of Avantive Solutions and Rebekah Johnson, Founder and CEO of Numeracle, discussed how businesses can leverage Rich Call Data technology to display a brand name and logo to their customers. They covered the bases from what the technology is, where it’s available, who’s using it, and what to consider when evaluating branded calling for your outbound communications.