Written by
Sarah Blantz, Marketing Specialist; Channel Lead
Published on
June 5, 2025
Updated on
July 3, 2025
For service providers offering advanced communication solutions where a striking 69% of American consumers report missing vital calls due to a lack of trusted caller information, secure and reliable branded calling is a foundational expectation for enterprise clients. Delivering calls that are instantly recognizable and verifiably trustworthy sets your service apart.
The Branded Calling ID (BCID™) ecosystem, established by the Cellular Telecommunications Industry Association (CTIA), unites trusted partners to ensure every branded call delivered on your network is authenticated, verified, and seamlessly presented.
Branded Calling ID (BCID) is a secure, standards-based solution ensuring enterprise brand information is verified and reliably displayed on outbound calls, backed by an industry-wide ecosystem collaborating with network operators to prevent illegal spoofing and build back trust in phone calls.
Traditional branded calling doesn’t always follow the same security and verification standards, which can lead to branding that is unreliable, inconsistent, and vulnerable to spoofing. Branded Calling ID provides a more trusted, consistent, and authenticated experience solving the limitations commonly found in traditional branded calling or CNAM.
Understanding the roles within the BCID ecosystem is key for service providers looking to implement and benefit from this technology:
The collaborative power of the BCID ecosystem is revolutionizing communication security. From meticulous vetting to reliable call delivery, every role is vital in fostering a trustworthy environment. Partner with Numeracle today to drive safer, more trusted call experiences.
The Branded Calling ID (BCID) ecosystem is an industry-standard framework, defined by the CTIA, that brings together a network of trusted partners to ensure every branded call is authenticated, verified, and delivered seamlessly. This collaborative approach helps businesses contact their customers more confidently, saving time and money while improving the overall customer experience. By establishing a secure and reliable method for displaying verified business information on outbound calls, BCID enhances call transparency and combats fraudulent activities.
Yes, enterprises can access CTIA's Branded Calling ID (BCID) through their originating service provider (OSP). However, not all OSPs offer this service directly. To utilize BCID, enterprises typically need to work with an OSP that is an Authorized Partner within the BCID ecosystem. Numeracle works closely with many originating service providers (carriers), resellers, and analytics partners. This allows enterprises to get integrated with BCID regardless of which provider they currently use.
For service providers looking to participate in the Branded Calling ID (BCID) ecosystem, the process involves becoming an Authorized Network Operator, Authorized Vetting Partner, Authorized Onboarding Partner, or Authorized Signing Agent, as defined by the CTIA and the guidelines of BrandedCallingID.com.
The initial steps include:
Caller Identity Tools primarily focus on establishing, managing, and protecting the reputation and legitimacy of your phone numbers to ensure calls are answered and not flagged as spam. This involves number registration, reputation monitoring, spam remediation, and implementing caller authentication measures like STIR/SHAKEN. The goal is to build trust and ensure deliverability.
Branded Calling Tools, on the other hand, focus on enhancing the visual presentation of your calls beyond just the number and name. This includes displaying your branded assets. The aim is to increase brand recognition, improve answer rates through clearer identification and context, and enhance the customer experience. While Branded Calling can significantly improve engagement, its effectiveness often relies on a healthy caller identity, as spam flags can override branding. Ideally, businesses should leverage both types of tools for a comprehensive and successful outbound communication strategy.