What Are the Roles in the Branded Calling ID Ecosystem?

For service providers offering advanced communication solutions where a striking 69% of American consumers report missing vital calls due to a lack of trusted caller information, secure and reliable branded calling is a foundational expectation for enterprise clients. Delivering calls that are instantly recognizable and verifiably trustworthy sets your service apart.  

The Branded Calling ID (BCID™) ecosystem, established by the Cellular Telecommunications Industry Association (CTIA), unites trusted partners to ensure every branded call delivered on your network is authenticated, verified, and seamlessly presented.

How is BCID Different from Traditional Branded Calling?

Branded Calling ID (BCID) is a secure, standards-based solution ensuring enterprise brand information is verified and reliably displayed on outbound calls, backed by an industry-wide ecosystem collaborating with network operators to prevent illegal spoofing and build back trust in phone calls.  

Traditional branded calling doesn’t always follow the same security and verification standards, which can lead to branding that is unreliable, inconsistent, and vulnerable to spoofing. Branded Calling ID provides a more trusted, consistent, and authenticated experience solving the limitations commonly found in traditional branded calling or CNAM.

The Key Roles in the BCID Ecosystem

Understanding the roles within the BCID ecosystem is key for service providers looking to implement and benefit from this technology:

Authorized Vetting Partners

• Their Role: Meticulously verify the identity and legitimacy of enterprise customers before their branded information can be enabled on your network.

• Why This Matters for You: This acts as a critical gatekeeper, safeguarding your network and end users from potential fraud and ensuring only reputable organizations can use this secure branded calling. This reduces the risk of your infrastructure being used for malicious purposes.

Authorized Onboarding Partners

• Their Role: Guide enterprise customers through the complex technical and operational steps required to activate BCID on your network.

• Why This Matters for You: This ensures that all branded information adheres to industry standards and is correctly configured for seamless delivery, reducing potential integration issues and support burdens on your team.

Authorized Signing Agents

• Their Role: Employ digital signatures on call data before it reaches your network for distribution. This digital signature acts as an immutable proof of origin and integrity.

• Why This Matters for You: This authentication layer guarantees that only verified and untampered branded information is presented to end users on your network, bolstering the security and trustworthiness of the calls you deliver.

Authorized Network Operators

• Their Role: Responsible for accurately displaying authenticated and branded information. They act as the final point of presentation, ensuring the verified identity reaches the consumer.

• Why This Matters for You: By presenting the verified caller ID precisely as intended, you enhance the overall call experience, reduce the likelihood of misidentification or suspicion, and reinforce the value of the BCID ecosystem.

Who Benefits from Your Participation?

• Service Providers: You can deliver a differentiated, secure, and value-added branded calling experience that enhances your reputation and generates new revenue.

• Enterprise Customers: They can reach more of their customers, build stronger brand recognition, and foster trust through verified communications.

• Consumers: They gain greater confidence in the calls they receive, significantly reducing their risk of falling victim to fraud and improving their overall communication experience.

Join the BCID Ecosystem, Partner with Numeracle

The collaborative power of the BCID ecosystem is revolutionizing communication security. From meticulous vetting to reliable call delivery, every role is vital in fostering a trustworthy environment. Partner with Numeracle today to drive safer, more trusted call experiences.