Education Case Study: Connect With More Students Via Phone

Phone calls are still a vital communication tool in education, offering a distinctive touch that email and online platforms cannot replicate. But what happens when these calls are flagged as spam or ignored? For one virtual education provider, this challenge was a major barrier to connecting with students and partners. Their story reveals how a strategic Number Reputation Management solution resulted in a remarkable 33% increase in call answer rates, strengthening their capacity for growth and connection.

The Challenge of Connecting with Students and Partners

The virtual education provider in this case study serves thousands of prospective students and higher education partners each week. With weekly call volumes fluctuating between 50,000 and 200,000, their teams work to connect with online learners and institutions. Despite these efforts, they faced several significant challenges:

• Low Call Response Rates: High call volumes yielded low answer rates as students and partners avoided calls from unrecognized or incorrectly labeled numbers.
• Spam and Scam Labeling: Their legitimate calls were often tagged as "Spam" or "Scam Likely" by carriers and analytics providers, damaging their outreach credibility.
• Eroded Trust: Recipients were hesitant to answer due to widespread distrust of unknown or flagged numbers, obstructing opportunities for meaningful engagement.
• Operational Strain: Admissions and recruitment teams were frustrated as the inability to reach their targets impeded enrollment goals and institutional collaboration.

These barriers took a toll on operational efficiency and the organization’s broader goal of connecting learners with the resources needed to succeed. It became clear they needed a solution that would restore trust in their outbound calls and ensure their phone outreach could achieve its intended purpose.

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The Solution: Number Reputation Management

Faced with mounting challenges, the education provider turned to Numeracle’s Number Reputation Management solution, a service designed to tackle spam labeling issues and restore the integrity of legitimate phone numbers. Here is how it works:

1. Spam Labeling Elimination: Numeracle directly collaborates with major carriers and analytics providers to resolve improper spam labels assigned to phone numbers. Leveraging our proven processes, we maintain an average of 99.8% of protected phone numbers delivered label-free, significantly reducing the likelihood of your numbers being flagged inaccurately.
2. Fully Managed Remediation: Managing the technical and operational aspects of phone reputation restoration can be complex and time-consuming. Numeracle’s experts take the strain off internal teams by proactively monitoring and resolving number-related issues. This fully managed approach provides ongoing protection against future spam tagging, all while offering clients clear visibility into the remediation processes through our intuitive dashboard.
3. Enhanced Call Strategies: Numeracle's Number Reputation Management solution ensured that the education provider's outreach aligned with effective education-sector strategies, maintaining consistent and trustworthy phone number presentation. This legitimacy made it easier to engage students and partners, fostering trust and improving call answer rates.

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The Impact

The results were immediate and measurable. After implementing Numeracle’s Number Reputation Management Solution, the education provider experienced a 33% increase in answer rates. This dramatic improvement translated into several key benefits:

• Enhanced Engagement: More calls connected with students and institutions, fostering stronger relationships and increased inquiries.
• Achieved Enrollment Goals: With higher response rates, recruitment teams met their targets more efficiently, driving enrollment growth.
• Strengthened Credibility: Restored phone number trust positively influenced the provider’s reputation, both with students and partners.

The organization transformed a critical pain point into a reliable communication channel, allowing them to focus on their mission without being held back by spam labeling concerns.

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Building Trust with Every Call

When organizations can ensure their numbers are recognized as legitimate, every call becomes an opportunity to connect meaningfully and achieve their goals.

For education providers, this trust is especially critical. Students rely on accurate, prompt information to make decisions about their future, and institutions must collaborate effectively to provide resources and opportunities.  

Concerned about low call answer rates and deliverability? Download our case study to discover how a virtual education provider achieved a 33% increase in answer rates by prioritizing identity and trust in their communication strategy. Learn how a focused approach can elevate your interactions.

Your students and partners are waiting for your call. Make sure they are ready to answer.

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FAQs

What does phone number reputation mean?

Phone number reputation refers to the level of trust associated with your phone number by carriers, analytics providers, and ultimately, the recipients of your calls. A good reputation means your calls are more likely to be delivered and answered, while a poor reputation can lead to calls being blocked, silenced, or labeled as spam.

What is Number Reputation Management?

Number Reputation Management is the proactive process of monitoring, protecting, and improving the trustworthiness of your outbound phone numbers. It involves understanding how your numbers are perceived by carriers, analytics providers, and ultimately, call recipients. The goal is to ensure your legitimate calls are delivered and answered by preventing them from being mislabeled as spam or blocked, thereby maximizing the effectiveness of your phone outreach efforts.  

How do I remove a spam label from my number?

Removing a spam label can be a complex process. It typically involves identifying which entities (carriers, analytics providers, apps) have flagged the number and then engaging with each of them to request a review and removal. This often requires providing proof of legitimate calling practices and can be time-consuming. Services like Numeracle offer to manage the entire remediation process across wireless carriers on your behalf.

Why are my calls labeled as spam despite best practices?

Even with the best calling practices, your numbers can still be mislabeled as spam. This can happen due to overly aggressive spam filtering algorithms, incorrect data aggregation by analytics providers, or even if your numbers were previously used by an entity with less reputable calling habits. Numeracle’s Number Reputation Management Solution actively works to correct these inaccuracies.