Abstract

Call display across the carrier networks is constantly evolving, but how you dial and interact with your customers, subscribers, patients, etc. is 100% within your control.

Empower your team by with an industry-tested set of best practices to improve customer-centric outreach to most appropriately and successfully engage with your called parties. We’ll discuss how to manage your calling identity, protect numbers from spam and scam labeling, maximize dialing attempts, customize outreach to drive brand loyalty, and more.

While there is no one size fits all approach to the perfect contact strategy, starting and ending with your consumer in mind is the foundation.

syllabus Takeaways

The importance of identity in managing number reputation
Setting a campaign up for success
Creating the right offer at the right time
Dialing strategies best practices
Driving brand loyalty and consumer preference

Frank Pettinato

Frank Pettinato is an accomplished thought-leader with expertise in strategic leadership, sales and marketing, innovation, and technology. Currently, he is the CEO of Avantive Solutions, a global provider of digital marketing and business process outsourcing (BPO) solutions, where he uses his passion for Purpose-Driven culture and results-oriented style to delight clients, engage and develop his employees, and support the community.

Frank Pettinato is a recognized innovator and leverages his technical skills and business acumen having provided solutions to the world's largest brands in the consumer products, telecommunications, and healthcare sectors. Previously, Frank was the GM at C3i (public subsidiary: Merck and Co.) and CEO of Corporate Call Center where he was instrumental in providing thought leadership and excellence in global, high-touch consumer, patient, and end user engagement.