Numeracle Publishes 2025 Case Study on Calling Identity & Spam Label Remediation

McLean, VA — Feb. 3, 2026 — Numeracle™, Inc. (Numeracle), the trusted authority in caller identity and Number Reputation Management, today announced the release of its 2025 Number Reputation & Calling Identity Case Study, a comprehensive analysis of year-over-year remediation and identity protection trends across enterprise calling environments.

The case study examines data from the end of 2024 through the end of 2025 and reveals a clear truth: as enterprises scale outbound calling and carriers intensify illegal robocalling protection efforts, calling identity is still foundational to call delivery, answer rates, and brand trust.

Key findings from the 2025 case study include:

• A 46% year-over-year increase in legitimate enterprises seeking protection from call blocking and spam labeling  
• Growth in volume of phone numbers requiring active protection surpassing 1 million  
• A sharp 44% year-over-year rise in remediation activity, reflecting the ongoing and repeat nature of spam labeling issues
• 66+ million Smart Branded Calls enabled in 2025, made possible by spam-label-free, verified calling identity

The study highlights that rising remediation volumes are not a sign of declining performance, but rather a signal that a lack of verified identity leading to incorrect display to wireless devices scales alongside legitimate enterprise communications, particularly in highly regulated and high-trust industries such as financial services, utilities, education, and retail.

“Enterprises don’t lose call trust because they did something wrong once.” said Natalie Laferriere, Vice President of Client Engagement at Numeracle. “They lose it when verified identity and dialing practices aren’t continuously protected and managed together end-to-end. In 2025, we saw that organizations investing in ongoing identity management and responsible dialing strategies preserved answer rates, enabled branded calling at scale, and maintained customer trust as the call delivery landscape continued to shift.”

The case study also underscores the growing relationship between number Number Reputation Management and Caller ID Name, noting that delivering over 66 million branded calls relied on having clean, verified, and continuously protected phone numbers first to render accurately across carrier networks.

“Calling identity is now infrastructure,” added Laferriere.  “Every mislabeled number is a lost opportunity. By protecting over a million numbers, Numeracle helped customers reclaim trust because our EIM platform turns data into ongoing protection for verified identity use at scale.”

The 2025 Number Reputation & Calling Identity Case Study is available now and is intended for enterprise leaders across customer experience, compliance, fraud prevention, and contact center operations.

To access the case study or schedule a consultation with Numeracle, visit www.numeracle.com.