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2 min read

True or false? Getting labeled Spam or Scam only affects cold-calling campaigns

Think you’re safe because you don’t cold-call? Think again
Written by
Mary Gonzalez, Brand & Content Manager
Published on
March 17, 2023

If you’re a business entity conducting any form of outbound phone call campaigns, you’re always at risk of having your calls delivered with negative labels like ‘Spam Likely,’ ‘Potential Scam,’ or ‘Fraud.’ Because businesses are largely unaware of how their calling identity is displayed, many falsely assume that if they’re only calling their own existing customers, they won’t be negatively labeled. 

Negative labeling affects many types of calls that can range from prescription reminders, delivery alerts, financial communications, security or safety notifications, or calls from your hotel, resort, or airline, and the list goes on. No one industry is specifically targeted or immune to experiencing some type of improper call blocking and labeling in today’s evolving communications ecosystem.

So whether you’re cold-calling a leads list, getting in touch with a known patient about an upcoming appointment, or trying to schedule an oil change with one of your current customers, being negatively tagged as a Spam caller is always a possibility. 

No one is exempt

The reason why any of your calls, regardless of the type of call, could be mislabeled with tags like Scam Likely, is because of the FTC and FCC’s response to consumer complaints about the outrageous volumes of illegal robocalls disrupting their days and, sometimes, their wallets. 

The FCC introduced new call-blocking and labeling technologies in the form of apps and 3rd party analytics engines used by the major carriers to help block and label truly illegal and fraudulent calls. Because the focus was on illicit callers, legal call originators were overlooked, and many legal businesses ended up suffering unintended consequences like drops in contact rates and customer engagement. The algorithms used by the analytics engines are constantly updating and evolving, which means spam labels can often reappear.

Real screenshots of how your calls may be delivered and presented

Algorithms aren’t human, and they certainly aren’t perfect. Algorithms can’t distinguish who it is your calling and why, which means no matter who you call or why you’re calling them, you’re always at risk of being improperly labeled. 

Protecting your calls = Protecting your identity

Numeracle has always believed that caller trust starts with vetting and protecting your calling identity. Verifying your ownership and authorized use of your numbers across the carrier network opens up the pathway for actionable measures to monitor the reputation of your phone numbers and correct issues as they arise. This is where we come in, to help you protect your brand identity and reputation so every conversation doesn’t start off on the wrong foot (or not start at all!).

Numeracle pioneered a solution that prioritizes your calling identity so that every phone number you register with us is verified as a trusted calling source. We do this through our Know Your Customer-based assessment, which decisively concludes that you have been vetted and validated to be who you say you are. 

If you haven’t started an investigation into whether or not call labeling is impacting your ability to connect, reach out today for recommendations on how to get started.

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