McLean, Va., April 5, 2022 – Numeracle™ Inc., the pioneer of Verified Identity™ for communications, today announced its ability to collaborate across all major branding solution providers to offer branded calling to Verified Identities as an extension of its existing Entity Identity Management™ (EIM) platform.
As consumers demand more transparency around who is calling and why, the need for enterprise-level solutions to display secure, branded information on an incoming call screen is driving innovation in caller identification technologies powered by rich call data (RCD). Now available across the top wireless provider networks and device-level platforms such as Google, branded calling via RCD allows verified businesses to present a brand name (as well as logo and custom call reason where available) to wireless device subscribers.
“Enterprises have made the need clear to Numeracle for a single platform bringing branded calling technologies across multiple solution providers together in one place,” said Anis Jaffer, Chief of Product, Numeracle. “To respond to this need, Numeracle has collaborated across the branding partner network to deliver an aggregated identity and brand management platform to our customers for ease of management across a disconnected ecosystem.”
The ability to configure and launch branded calling across all major provider networks comes as an optional add-on to Numeracle’s existing phone number reputation management offering, powered by its EIM platform, which has enabled hundreds of entities to identify and remediate improper Scam and Spam labeling of legitimate business calls since 2018.
“We started this journey by empowering Verified Identities with the visibility and control to correct improper labeling across the full wireless ecosystem,” said Rebekah Johnson, Founder & CEO of Numeracle. “We now take this a step further by providing the option of branding as an additional layer of trust, giving the enterprise control to define how its identity is consistently presented across the branding solution provider network.”
“Delivering our calls with the highest level of authenticity so customers have the trust to answer and interact with the brand is absolutely critical,” said Josh Gordon, Senior Vice President of Commercial Marketing, InfoCision Management Corporation. “Defining and managing branding within Numeracle’s EIM platform allows us to reach the largest percentage of mobile users with branding they recognize and have the confidence to pick up or call back.”
To learn how your brand may benefit from adding caller name and logo (where available) across multiple networks and device types, visit www.numeracle.com/branded-calling.