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Tuesday Talks with Numeracle
A series to shed light and bring truth to emerging topics in the communications industry. From call delivery, to STIR/SHAKEN, caller ID technology, the TRACED Act, brand identity, and so much more.

Hosted by Rebekah Johnson, Founder & CEO, and Anis Jaffer, Chief Product Officer, with cameos by special guest hosts throughout the weeks.

Every other Tuesday at 3:00 - 3:30 pm EST

Join us on the live airing of Season Two, starting next year! In the meantime, enjoy the episodes from Season One

RCD: Utilizing Rich Call Data to Present Brand Identity

Exploring the Technology, Implementation, and Lessons Learned
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July 27, 2021
Chief Product Officer, Anis Jaffer, was joined by Frank Pettinato, CEO of Avantive Solutions, to discuss the technology, implementation, and challenges behind Rich Call Data and how it contributes to a brand's presence and identity. They explored how it is currently rolling out, the return on investment seen thus far, and the learned lessons to expect with its implementation.
Mentioned Content

- Rich Call Data (RCD) & RCD PASSporT for Branded Calling

- Branded Calling Identity: Name, Logo, Call Reason

- STIR/SHAKEN versus Out-of-band

- Pricing, ROI, & Challenges of implementing RCD

- Early results & analysis of RCD implementation

- Sales Efficiency, Call Quality & Conversion Rates

- Contact Rates, Callbacks, & Call Duration

It starts with an insight
Ready to take control of how your calls and messages are presented to consumers?