Written by
Mary Gonzalez, Brand & Content Manager
Content provided by the Tuesday Talks Podcast
Published on
September 13, 2022
Updated on
August 15, 2025
If you’re on the hunt for a solution provider, unsure of where to start, or feel overwhelmed by your options, fear not. We are here to help guide you through the questions you should be asking potential vendors to help narrow your search and select the right solution for you.
Here are our top recommended best practices to set you on the right path. Once you’re ready to search the marketplace for the right solution, keep this handy RFP-style Vendor Evaluation Checklist to ensure you get all the right questions answered. This template is a guide for anyone evaluating reputation management and a branded calling solution to help navigate conversations across the various suppliers and vendors you may be considering.
For more information, tune in to the podcast episode!
Here are the high-level steps we recommend you take:
It’s vital for enterprises connecting with suppliers to start the conversation by level-setting their goals and expectations instead of getting too caught up in the details.
What industry knowledge do you have so far that pertains to your particular issue? What questions do you still have?
What issue are you experiencing driving you to seek a solution? What are you trying to solve? Do you have that honed in or figured out to some degree?
After defining how much you know and having a clear goal you’re trying to accomplish, you can establish how you will measure your success to ensure that the solution providers you're evaluating will meet your particular requests.
If you’re looking to help clean up your spam labeling issues, improve your number reputation, or increase your contact rates, we like to begin the conversation with industry knowledge that can help educate you on why you’re experiencing the problem.
How up-to-date are you on the Know Your Customer (KYC) aspects of the TRACED Act and call authentication requirements via STIR/SHAKEN?
Do you know why STIR/SHAKEN won’t solve your spam labeling issues?
Awareness is key to understanding where your contact or calling problems may be coming from, and it’s a critical baseline to figure out before you move forward with a solution or vendor. If you don’t know what industry news may be affecting your business calls, we recommend partnering with a solution provider who knows. A vendor who cares about how legislation affects you should also care about solving a problem in addition to selling you their services.
Once you and a potential vendor agree with the level of expectations and awareness around the particular issue, the next step is to ensure you’re on the same page on what you’re looking to achieve and what success looks like for your business.
Would you like to improve your contact or answer rates to what they were before you began experiencing issues?
Do you want to increase revenue or have a positive financial impact?
Do you need to remediate Spam labels to stop missing out on opportunities?
Different businesses may need a similar or the same solution but tailored to suit their needs. Make sure whoever you’re partnering with is adaptable to suit your needs and the scope of the problem. For example, you may seek to increase revenue, improve your brand reputation, or just get your clients to answer the phone. We’ve had many types of businesses looking to achieve different goals, but we can help because we’ve taken the time to understand what you’re looking for in a solution and support what you need through our service.
Most number reputation solutions only let you monitor the labels on your numbers instead of fixing them. If you need or want more than just monitoring, you need a supplier (or an aggregated solution like Numeracle) that offers monitoring and visibility options and includes remediation services.
“By design, the analytics companies used by carriers frequently update the algorithms that score calls with Spam or Scam labels. They're trying to keep fraudsters blocked or shown as ‘Spam Likely’ because those are the calls you want to be blocking. I certainly don't want to answer those calls, so if it says 'Spam Likely,' consumers certainly won’t answer it either.”
— Alexander Carter, VP of Business Development
Algorithms aren’t human and can catch good enterprise numbers when they make certain algorithm updates or changes. Suppliers with remediation services are linked with analytics companies and can report on the labeling activity quickly and directly. It’s essential that when looking for a supplier, you ask who they work with or who they're integrated with because that will soon tell you whether or not they have direct relationships and the means to fix your problem.
We strongly encourage remediation solutions, especially if your business finds spam labels problematic and happening frequently. Numeracle has a very speedy and successful remediation process. It only takes about a day and a half, and we hold a 96% success rate in removing any labels. Once we clean up the number, there is less than a 1% chance that a negative label will harm that number again. The benefit is you're constantly dialing using appropriate numbers that are not showing up as Spam or blocked altogether.
While you can work directly with the carriers to solve your labeling and number reputation issues, it can be a lot of individual leg work that needs to be repeated with each one. You would have to manage multiple contracts and integrations and monitor numbers yourself via all the carriers.
The same hassle applies when you want to use a branded calling solution for your phone numbers. You would have to manage your branded assets across all the different carriers and update them individually if you decide to make changes to them. Any time you want to make an update or change or add numbers, you're going to have to do that four different times.
The benefit of choosing an aggregated approach like us, or a supplier with agreements with all the major wireless providers, is that you only have to submit a support ticket for a number one time. Aggregators take care of that request across the board and do the heavy lifting for you. When shopping for this kind of solution, ensure the aggregator shows you their software, flexibility, and how easy it is to load information once so that you can remain on cruise control and trust their efforts.
If you haven’t heard of branded calling, you should know upfront that it is not the same as CNAM technology. If you’d like more information on the difference between these technologies, check out our blog, “What’s in a Name? Is it Caller ID, CNAM, or RCD?”
Branded calling is still a new solution with added investment costs, so evaluating your needs, time, and resources to implement it is essential. Because of this, we recommend partnering with an aggregator that can add branded calling as an add-on feature later. This way, you can tackle your immediate number reputation issues first and then assign which numbers or campaigns you’d like to add on branding and which ones you don’t, letting you conduct your outbound calling without worry or added investment and resources.
“Have an aggregator or supplier take care of all the spam removals, unblock any mislabeled frauds, and then add branding on particular numbers or campaigns. The flexibility of these suppliers' platforms has grown to allow enterprises to get fairly strategic with how they use their branded calling options with minimal setup or time spent in the portal.”
— Alexander Carter, VP of Business Development.
The tricky thing to navigate here is how new this technology is and what impact the reach has across devices and networks. It’s critical you ask for evidence of the following items:
We know it can be difficult and time-consuming to search for the right solution provider to partner with. We’re always happy to help answer any questions and provide as much clarity into this ecosystem as possible so you can feel confident in choosing the right solution.
“Our motto at Numeracle is transparency throughout the entire process and ecosystem. We let you know all your options and suggest alternatives if you don't necessarily need branded calling or remediation. The right solution for you is out there, so don't be shy to go shopping for it. You don't need to sit here and suffer under poor contact rates when providers are willing to scrape this off. It's all about trust.”
— Alexander Carter, VP of Business Development
For more information about Numeracle’s services and reach, feel free to contact us! We also host a podcast series with all the latest must-know industry information to help you stay up-to-date with all the factors and industry news affecting your outbound calling.
Number Reputation Management is the proactive process of monitoring, protecting, and improving the trustworthiness of your outbound phone numbers. It involves understanding how your numbers are perceived by carriers, analytics providers, and ultimately, call recipients. The goal is to ensure your legitimate calls are delivered and answered by preventing them from being mislabeled as spam or blocked, thereby maximizing the effectiveness of your phone outreach efforts.
Checking your reputation involves several steps. You can start by manually calling trusted contacts to see how your number appears on their devices. However, for a more comprehensive view, it's beneficial to utilize specialized tools that aggregate data from various carriers and analytics providers. Some free online checkers offer a basic overview, while more robust tools like Numeracle’s free Number Check, provide deeper insights, including real screenshots of live calls placed.
Improving your phone number reputation is an ongoing process. It begins with ensuring your business information is accurate and consistent across all relevant registries. Proactively monitoring your numbers for negative labeling is also essential, allowing for swift action if issues arise. For businesses seeking efficient and continuous monitoring, remediation, and expert guidance on best calling practices, solutions like Numeracle's Number Reputation Management can provide valuable support in building and maintaining a positive calling reputation.
There are a range of tools available to monitor phone number reputation, each offering different levels of insight and control. Some services focus on monitoring only, providing alerts when a number is flagged as spam or scam across carrier networks and third-party call analytics apps. These tools can help businesses identify when problems occur but often require separate action to resolve issues.
Other solutions include remediation support, where the platform assists in submitting complaints or appeals to carriers and analytics providers. However, this process can still be fragmented, requiring businesses to manage multiple relationships and workflows.
More advanced platforms, such as aggregated reputation management systems, combine monitoring with proactive protection and remediation. These tools often include identity verification, number registration, and established relationships with major carriers and analytics engines. By managing reputation across the entire voice ecosystem in one place, these platforms provide more consistent protection and faster resolution of spam labels.
Choosing the right tool depends on your organization’s size, call volume, and ability to manage phone number reputation internally. Businesses seeking full visibility and faster resolution may benefit from solutions that go beyond monitoring to offer centralized, end-to-end number management.
Carrier tools typically involve direct interactions with individual service providers or call analytics apps. This might include submitting appeal forms when a number is flagged or using self-service portals where available. While these methods can be effective in isolated cases, they are often manual, vary by provider, and offer limited visibility into why a number was flagged or how long remediation might take. Managing multiple carriers and analytics engines separately can also lead to inconsistent outcomes and operational strain.
Third-party reputation tools, on the other hand, are designed to offer broader oversight and more centralized management. Basic third-party tools may focus on monitoring and alerting businesses when a number has been labeled. Others go further, providing remediation workflows, registration services, or identity verification to help prevent spam flags from occurring in the first place.
Aggregated third-party platforms—like Numeracle—stand out by combining all of these functions into a single solution, managing reputation across all major U.S. carriers and analytics providers. These platforms offer end-to-end support, from monitoring to remediation, and can help ensure more consistent call delivery and reduced internal effort.
