Take your calls all the way from Spam or Scam labeled - to unknown - to instantly recognizable branding via RCD (rich call data) enhanced call display.
Instant recognition that reinforces trust in your brand
Increase contact rates and the likelihood of callbacks
Add Rich Call Data for brand presentation
Branded Calling Display
Via Numeracle's Branding Partner Network, we can extend your caller name, logo, and call reason to multiple wireless networks, apps, and devices to accurately display your brand across wireless devices and networks once your identity has been vetted and your numbers' reputation restored.
Numeracle is the only aggregated solution to extend branded calling across all the major wireless networks and available devices via our Smart Branding™ platform.
By managing your branded assets all in one place, via the Numeracle platform, we can extend our partners' leading-edge technologies directly to you, with the logistics managed by us.
Whether you're a bank trying to reach a customer, or a pharmacy trying to reach a patient, ensure your calls are answered and complete successful calls.
Reduce Costs
Implementing a solution that increases connect, callback, and conversion rates helps you reduce the number of missed appointments and prevent missed oppotunities.
Personalize & Enhance
Configure flexible campaigns to pick and choose where you want to enable branding, for which brands, for how long, and for which numbers with our intelligent Smart Branding platform.
How many consumers are able to see branded calling elements?
Reach, Presentation Layers, & Elements
RCD Reach
Percentage % of Influence a brand can for caller name display or logo display on either landline and mobile carriers that is currently available
Landlines
Allows for Caller ID name information sourced from a CNAM database by the terminating carrier
Cannot display Rich Call Data elements like logos
Wireless Devices
Call presentation depends on the device (iOS versus Android), downloaded applications, and subscriber network
The percentage of this influence is based on the third-party branding partner for the wireless carrier, mobile application, and device
iOS:
Brands will be able to display the Caller Name for the call in the call history log
100% of iOS devices will receive the Caller Name from the AT&T network
Apple is not supporting graphic RCD at this time
Verified checkmark to be displayed in call history only
ANDROID
~85% of Android Devices will receive the Caller Name only from the network
~15% will received full graphics display through 3rd apps or phone dialer, such as Google Phone
“Caller Verified” will be displayed based on device and carrier
other branded calling technologies utilizing rcd
STIR/SHAKEN vs. Out-of-Band
There are two pathways to extend a branded presence based on today's technologies. The first is "Out-of-Band," which allows for the addition of rich call data elements such as logo and call reason to be added via a branded calling solution provider at an app or network level. The 2nd pathway is via STIR/SHAKEN, which can associate verified branded calling elements for display on a called party's device via RCD PASSporT.
Industry Collaboration Proof of Concept Comcast, Everbridge, NetNumber, Numeracle, and Twilio demonstrated the first-ever telephone call with authenticated caller ID and rich call data, powered by the STIR/SHAKEN framework and protocols. Using RCD PASSporT technology, this marked a milestone in protecting consumers from fraudulent robocalls and building greater trust and transparency for phone users.
What steps do I need to take to turn on Branded Calling?
Before we can get you onboarded, we need to first verify your calling identity and make sure the phone numbers you use are loaded into our platform to restore and protect their reputation. Only then can we add branded assets like Caller Name, logo, and optional custom call reason to the different calling campaigns you'd like to use this service for.
Please note that the setup of our solution package requires the implementation of Verified Identity and Number Reputation first, with Branded Calling available as an add-on service.
Does mitigating labels provide me with a Caller Name on my calls?
No. Our Number Reputation Solution focuses on identifying and remediating improper labeling of your calls with tags like 'Scam Likely' and 'Spam.' We provide ongoing reporting, identifying changes in labeling and risk rating status of your numbers so you can decide if you would like to add, delete, rest, or remediate numbers. We will mitigate these labels for you via our appeals process, which has a high success rate in ongoing reputation management.
This does not add a Caller Name (which is different than Caller ID or CNAM) to your calls, but if you would like to take advantage of a solution that does provide this, reach out to us about our Branded Calling Solution.
Will my calls look the same no matter who I'm calling?
Not exactly. The display of calls that embed rich call data for a branded calling experience will vary in display depending on who you're calling, what kind of device they are on (and how that device is configured), and also which network they are on. An example of a fully branded display is Verified Calls by Google, which presents brand name, logo, and call reason to the subscriber. Other network providers are simply offering the addition of a Caller Name. Subscribers on iPhone will also be limited a the time being to the receipt of Caller Name only (no logo graphic display capability).
Is branded calling via RCD the same as updating our CNAM?
No. Branded calling utilizing rich call data (RCD) is displayed via a presentation layer a mobile subscriber will see at the time of an incoming call from your brand. CNAM technology is utilized for traditional caller ID display on a landline device.
Is this technology live, or is this a future capability?
This is live! It's very early on, but we're deploying this technology with our early adopter clients and would love to help you start the journey of delivering your brand name and logo to consumers as well. Thinking of implementing this technology within your business? Hear from one of our favorite partners, Avantive Solutions, on how the deployment of branded calls has positively impacted them.
Numeracle is the only solution able to extend branded calling technologies across all major wireless carriers. For more on our solution reach, read out latest press release!
further Resources
Tuesday Talks Podcast
RCD: Utilizing Rich Call Data to Present Brand Identity
Exploring the Technology, Implementation, and Lessons Learned