Fraud. Scam Likely. Spam. If you’re a business using the voice channel to connect with your consumers, these are the labels being displayed when the phone rings. You can attribute this problem to the growing number of robocalls continuing to annoy and intrude upon the consumer (and just about everyone else with an active phone number) and the unintended consequences that have resulted for the legal call originator.
The Age of Call Blocking and Labeling
As the result of industry-wide efforts to increase protection for the consumers targeted and victimized by this illegal activity, legal businesses spanning the financial, healthcare, telecommunications, commercial and government industries have suffered unintended drops in contact rates and customer engagement, and are left struggling to find a solution to this problem.
The complexities are made more challenging due to the discrepancies in how call blocking and labeling is established and perceived across the network. No two service providers or analytics engines are perceiving you, your numbers, or the way you’re using your numbers in the same way. But there are steps you can take to mitigate the affects of incorrect call blocking and labeling and help you reengage with your consumers.
The first step in ensuring your numbers are correctly labeled across the network is by establishing the ownership and legal, compliant use of your numbers with key stakeholders across the calling ecosystem. This includes carriers, service providers, analytics engines and the providers of call blocking and labeling apps; the key stakeholders involved in determining the labels that are ascribed your numbers.
But it doesn’t stop there. Registration is just the first step in properly presenting your status as a Verified Identity™ to your customers. The rest of the journey includes implementing actions and strategies to proactively address the root causes behind your numbers’ incorrect blocking and labeling, building an understanding of the evolving complexities of the calling ecosystem and instilling best practices to ensure your call delivery is as successful as possible.
Numeracle is focused on solving the problem of incorrect call blocking and labeling; it’s what we do in and out every day. It is our mission to return trust and transparency to the voice channel and give the enterprise a voice as decisions are being made that continue to affect how their brands are being presented to consumers. We actively engaged with the industry and the stakeholders involved in setting the standards and working towards a solution that will solve this problem across the ecosystem.
We’d love to hear from you as we grow our voice into a force.