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6 min read

Elevate Your Identity: How to Set Yourself Apart From The Bad Actors

Take Action Today To Rise Above the RoboNoise and Build Trust in Your Communications
Written by
Sarah Blantz, Marketing Coordinator
Published on
April 26, 2023

As a leading authority on establishing trust in communications, Numeracle is acutely aware of the challenges businesses face in today's telecom landscape. With bad actors running rampant, it's more important than ever to take proactive steps to protect your business and the businesses you represent and stand out from illegal and unwanted traffic.

The FCC is serious about doing its part to identify the originators and facilitators of this illegal call traffic and enforce the consequences. Most recently, the FCC’s Enforcement Bureau accelerated its robocall blocking efforts against voice service provider One Eye LLC after they openly disregarded a Cease and Desist and continued to facilitate illegal calls from overseas as a gateway provider.

“We will not tolerate providers who actively support scammers by bringing in illegal calls from abroad. We will strike back with aggressive new tools. Today marks the first time we use them-- but it won't be the last.” 
— Jessica Rosenworcel, Chairwoman of the FCC

Numeracle understands the urgency and importance of reliable communication with clients and customers. Our tools and expertise enable users to set themselves apart from industry agitators while the FCC, FTC, and law enforcement become increasingly zealous in their efforts to identify and shut down these lawbreakers.

So, how can consumers differentiate between the good guys and bad guys on the other end of the line? The short answer is: it’s tough. Carrier-driven blocking and labeling were deployed to help, but if you’re a business using outbound voice communications to connect with your customers, subscribers, patients, etc., improper labels are likely being applied to your identity in error. Or worse, your legitimate calls may be getting blocked altogether. Not to worry…

… there are steps you can take today to protect your reputation and rise above the unwelcome traffic.

Verify Your Identity (or Those of Your Customers)

Businesses are largely unaware of how calling identity is being transmitted, displayed, and understood by consumers and clients. Improper blocking and labeling of legitimate business calls such as Scam or Fraud have impacted organizations’ ability to connect with consumers via phone, resulting in lower contact rates and negative conversations.

Through Numeracle’s Entity Identity Management™ (EIM) platform, we provide a single path to protect the identity attached to outbound calls from improper blocking and labeling events. Our compliance-based certification process vets and validates caller identity and associates it with the phone numbers used for outbound dialing to ensure that you and you alone are registering phone numbers to your brand name. 

Whether you are a single enterprise, BPO, or provide SaaS or PaaS communications platforms, identity verification is an essential first step for callers in the telecom space to dial without interruption and build trust with customers. Choosing not to verify your identity will put your business at risk for more frequently blocked and mislabeled calls. In fact, phone numbers can carry reputation baggage from previous owners if you change your phone numbers frequently. 

To learn more about the vision behind our entity identity vetting framework, check out our Inside the Innovators interview with Sarah Delphey, Numeracle’s VP of Trust Solutions.

Manage and Remediate Number Reputation 

Once we’ve verified your identity and registered phone numbers to that identity, we provide ongoing protection and visibility into phone number health, including those that may become classified as a “Spam” call across the wireless providers. Numeracle has processed a whopping 266,014+ remediation requests since our inception and projects requests to increase by 158% from 2022 to 2023.

Protecting phone numbers for over 450 legal entities for over 5 years, we know there is no silver bullet to solve labeling once and for all. Identity verification and number reputation management successfully protects 97% of our average customer’s total number of numbers. For the remaining 3% of numbers that may experience issues, our dedicated Client Engagement Team is behind the scenes submitting remediation requests on your behalf (94% of which are done proactively without you even having to ask). 

The improper labeling remediation process is 100% handled by the Numeracle team – no interaction is required between you and the carrier ecosystem. 

It takes us 1.6 days to complete a remediation request, with progress metrics reported via Numeracle’s Remediation Dashboard so you know which numbers are being remediated along with their resolution status. This innovative new feature provides visibility into labeling correction requests being processed on your behalf and enables users to:

  • Review phone numbers submitted for labeling remediation by carrier
  • Track success in removing unwanted number labeling over time
  • Receive regular updates on the status of remediated numbers

Numeracle is committed to providing an ongoing, long-term solution while facilitating transparency within the remediation process. Should remediation be unsuccessful on any particular carrier network, we’re here to provide additional strategies to address, as well as respond to support requests of any kind within 1.5 days.

Level Up With Branded Calling

So you’ve verified your identity (or those of your customers), and you’re protecting the reputation of your numbers, with remediation layered in when labeling arises. What’s next? 

Further enhance your caller identity and campaign delivery with Numeracle’s Smart Branding solution. Our ability to collaborate across all major branding solution providers to offer branded calling to Verified Identities, like a caller name & logo and custom call reasons, is another way in which we enable businesses to build trust, improve conversion rates, enhance brand recognition, and stand out from the competition.

Build Trust

Don’t leave it up to your called parties to guess who’s calling. When recipients see a name or logo on their phone, they are more likely to answer the call and trust the person on the other end. Branded calling helps establish credibility and legitimacy. 

Improve Conversion Rates

By displaying a business name and logo on the recipient's phone screen, branded calling can increase the answer or call-back rate of outbound calls. When the recipient knows who is calling, they are more likely to engage, leading to more successful conversations and, ultimately, more sales or leads.

Enhance Brand Recognition

Branded calling reinforces brand recognition and helps to create a stronger brand image. The more frequently a customer sees a brand's name and logo, the more likely they are to remember it and associate it with positive experiences.

Stand Out From The Competition

Branding your calling can help differentiate your business from competitors. When you have a clear and distinct identity and brand personality, it can make it easier for potential customers to understand what sets your business apart from others in the market.

Are you evaluating branded calling for your business? Check out our Branded Calling Case Study for real-world metrics to help you structure your own business case. 

Stay Current With the Ever-Evolving Regulatory Landscape

Who better to lead you through the complex world of compliance in the telecommunications industry than the people who actively participate in shaping the future of telecom regulations and standards, ensuring its clients are always ahead of the curve.

Numeracle works closely with regulatory agencies such as the Federal Communications Commission (FCC), State Attorneys General offices, and more to provide input on policies and regulations related to call labeling and robocall mitigation. Our Founder & CEO, Rebekah Johnson, is an elected board member of the Alliance for Telecommunications Industry Solutions (ATIS) and Chair of the Enterprise Communications Advocacy Coalition (ECAC). Our membership in global identity-focused organizations such as GLEIF and the Mobile Ecosystem Forum also allows us to extend our thought leadership in protecting legal identities to ensure outbound callers stay afloat while the perpetrators of illegal traffic are brought to justice. 

Numeracle’s EIM platform is designed to help communications platform providers comply with constantly evolving telecom regulations. Our comprehensive approach (including regulatory compliance, KYC recommendations, and industry education and training) ensures the legal enterprises relying on these communications platforms have all the tools and resources they need to stay at the forefront of their industry and dial without interruption.

Choose The Solution That’s Right for Your Business

In a world where the FCC is naming names and shutting down networks where illegal traffic is found to be originated, facilitated, or tolerated, the best way to ensure your calls aren’t going to face issues with delivery is to work with a gold-standard communications provider whose done the due diligence to build a platform built only to serve legal, verified identities. 

The same goes when shopping for a reputation management and call branding solution provider; our number one rule is to beware of the sordid vendors! If your provider isn’t trying to verify anything about the legitimacy of your identity, how/where you procured numbers, and what you’re doing with them, you might be working with someone who, similarly, forgot to check the legitimacy of bad actors who slipped onto their platforms. You don’t want to associate with that. 

For more tips and recommendations on what to look for in a call delivery partner, check out our Ultimate Vendor Evaluation Checklist to ensure you’re finding a solution that fits your business and isn’t putting you at further risk.

[Image Caption: Vendor Evaluation Checklist]

For tailored information about Numeracle’s quest to return trust to communications through identity verification, number reputation management, branded calling, and more, and how this might benefit your organization, drop us a line at www.numeracle.com/contact-us.

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