Written by
Team Numeracle
Published on
December 10, 2024
Updated on
July 2, 2025
The holiday season brings plenty of feel-good traditions — decorating the tree, rocking ugly sweaters, and hunting down the perfect gifts. But not all traditions are so cheery. Scammers come out in full force this time of year, peddling fake charities and phony bargains.
For legitimate retailers, it’s a tough time. Customers and mobile carriers are on high alert for spam risks. If you want to reach people during this important season when you need to contact customers about picking up their holiday orders, your calling operations better be working in your favor.
Numeracle’s here to help keep erroneous "scam" labels off your numbers — and make life easier for your customers when everyone’s extra wary of fraudulent calls.
Legitimate businesses are constantly hit with false “scam” and “spam” labels, which can tank their answer rates. Trying to let a customer know their Christmas order’s ready? Good luck getting through with that label.
During high-alert periods like the holiday season, it takes more than quick fixes to keep your numbers clean. You need to prioritize your calling identity so carriers and analytics engines know the calls you place are coming from a trusted source.
Numeracle vets, verifies, and registers your numbers through our Entity Identity Management solution. That’s why 99.8% of numbers registered with Numeracle stay label-free — out of more than 780,000 active numbers on the platform.
Numeracle's remediation team is responsible for the rare cases that slip through. They’ll work with carriers to clear up any mislabeling on your behalf, often before you even know there’s an issue.
Number Reputation Management might keep spam labels off your back, but the holiday season brings another challenge for retailers: customer skepticism. Even without a scam label, customers often hesitate to answer calls from unfamiliar numbers.
Adding a caller name to your calls can help reassure customers. The caller ID field can even be customized further, up to thirty characters, to include a call reason like “order pickup.” These features boost brand recognition and help your business stand out in the market.
Numeracle’s Smart Branding solution makes it easy for enterprises to implement across all major carriers.
The holiday season is full of opportunities for retailers—but it also comes with some unique risks. Don’t let anything stand in the way of connecting with your customers during the most important time of the year.
Branded call display is an advanced caller ID solution that allows businesses to show their verified branded assets directly on the recipient’s mobile phone screen, using rich call data (RCD) technology. Branded call display, like Numeracle’s Smart Branding, goes beyond traditional caller ID (CNAM) by offering a visually rich, consistent, and authenticated brand presence across major wireless carriers and devices—without requiring recipients to download any apps.
Your number likely keeps showing as spam due to calling patterns that resemble unwanted solicitations. High call volumes, short call durations, low answer rates, and the use of automated dialing or pre-recorded messages are common triggers for spam detection by carriers and spam-blocking services. Negative reports from recipients, outdated caller ID information, or your number being on spam blacklists also contribute.
Removing a spam label can be a complex process. It typically involves identifying which entities (carriers, analytics providers, apps) have flagged the number and then engaging with each of them to request a review and removal. This often requires providing proof of legitimate calling practices and can be time-consuming. Services like Numeracle offer to manage this entire remediation process on your behalf.
Yes, branded calling offers significant advantages over traditional caller ID for enterprises. Traditional caller ID primarily displays a phone number, often with unreliable or truncated names from outdated databases, lacking visual branding or call context. This makes it difficult for recipients to trust the call and increases the likelihood of it being ignored, especially with the rise of spam. Branded calling, however, allows you to display your verified business name and branded assets, instantly building trust and recognition.
Some advanced solutions, like Numeracle's Smart Branding, even provide the reason for the call, further increasing answer rates and improving customer experience. By providing richer, more reliable information, branded calling can lead to higher answer rates, improved brand visibility, and better customer engagement compared to the limited and often untrustworthy nature of traditional caller ID. For businesses seeking to improve their outbound call effectiveness and build stronger customer connections, branded calling is a far superior solution.
