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Can You Really Fix Spam Labeling Issues on Your Own?

4 min read
Written by
Mary Gonzalez; Director of Brand & Content
Published on
June 8, 2023
Updated on
September 9, 2025

Fixing spam labeling on your own may seem possible, but most businesses quickly discover it’s more complicated and costly than expected. Without the right systems in place, DIY approaches often lead to wasted time and limited results.

Why Are My Business Calls Being Marked as Spam?

Business calls are marked as spam when carriers’ algorithms flag dialing patterns or call behavior as suspicious, even if the calls are legitimate. High call volumes, short calls, low answer rates, or customer complaints can all contribute to your numbers being mislabeled.

What It Takes to Manage Spam Labels on Your Own

Managing spam labels on your own requires advanced monitoring systems, manual ticketing, and ongoing carrier engagement. Without these resources, most businesses find they can’t keep up with the demands of daily number reputation management.

Tracking and Monitoring Across All Carriers

Phone number monitoring across all carriers is essential to see when labels appear and how they affect your reputation. Without a centralized system, this means logging into multiple platforms and trying to piece together incomplete data.

The Time and Cost of Managing Reputation Manually

The cost of managing spam labels manually includes hours of staff time, missed opportunities, and potential compliance risks. For businesses dialing at scale, handling spam issues on your own can quickly become unmanageable.

The Carrier Route: Fixing a Single Spam Label

Carrier spam remediation requires submitting individual support tickets, following carrier-specific processes, and waiting days for responses. Even then, there’s no guarantee the spam label will be removed.

What Information Carriers Require

Carrier spam appeal requirements often include your phone number, brand identity, call rating, and screenshots of how calls appear on devices. Each carrier has different forms and rules, which adds another layer of complexity.

How Long Does It Take to Hear Back?

Fixing a spam label with carriers can take up to five business days, with delays depending on each provider’s process. During this time, your calls may continue to show as “Spam Likely.”

Why There’s No Guarantee of Success

The success rate of spam label removal is low, with no guarantee that your number will be corrected after submitting a ticket. Even if one carrier approves your request, your number may remain flagged on another.

Beyond Monitoring: Ongoing Challenges You’ll Face

Ongoing spam labeling challenges include monitoring every number daily, rotating lines responsibly, and adapting to new regulations. Even diligent businesses can struggle to stay ahead of constant industry changes.

Rotating Numbers and Staying Compliant

Rotating phone numbers to avoid spam labels may appear to work short-term, but carriers view excessive swapping as suspicious. Overuse of this tactic can actually make labeling worse.

The Risk of Inherited Phone Numbers

The risk of new phone numbers is that many are recycled and may already carry negative reputation from previous users. Without vetting new numbers, businesses may inherit problems they didn’t create.

Keeping Up With Carrier & Regulatory Changes

Call compliance changes from carriers and regulators require businesses to constantly update dialing strategies to avoid penalties. Most teams don’t have the bandwidth to stay on top of these shifts every month.

What it takes to DIY Reputation Management

A Better Way: Number Reputation Management With Numeracle

A number reputation management solution like Numeracle simplifies the entire process, from monitoring to remediation. Instead of chasing spam labels across carriers, you can trust an expert partner to manage reputation for you.

How Numeracle Removes the Burden of DIY Management

Removing the burden of spam label management is what Numeracle delivers by handling tickets, compliance, and reputation monitoring for you. This ensures your team stays focused on customers, not carrier disputes.

Centralized Monitoring Across All Carriers

Centralized monitoring across all carriers ensures you can view and manage your phone numbers from one platform instead of juggling multiple dashboards. This single source of truth saves time and provides immediate clarity.

Proactive Carrier Remediation Requests

Proactive carrier remediation requests eliminate the need for businesses to manually submit tickets and track down carrier responses. Numeracle handles the back-and-forth, reducing delays and improving success rates.

Actionable Insights and Reporting

Actionable insights and reporting give you clarity on how your calls are performing and where interventions are needed to maintain trust. This transparency helps you make better dialing and outreach decisions.

FAQ: Fixing Spam Labeling Issues

Why are my business calls showing up as spam?

Business calls are marked as spam when carrier algorithms or analytics engines detect suspicious dialing patterns, high call volumes, or behaviors that resemble robocalling. Unfortunately, even legitimate businesses can be flagged.

Can I remove a spam label from my phone number on my own?

Yes, but removing spam labels on your own is challenging. It requires submitting tickets to each carrier, gathering call data, and waiting days for responses — with no guarantee of success.

How long does it take carriers to fix a spam label?

Carrier spam remediation can take up to five business days for a single request. Some appeals also require additional back-and-forth communication with no assurance of approval.

What information do carriers need for a spam appeal?

Carriers often request details like the phone number, brand or entity name, call rating, contact information, and sometimes screenshots showing how the call displays on recipient devices. Collecting all this slows the process.

What’s the success rate of fixing spam labels directly with carriers?

There’s no guaranteed success rate. Even after meeting all requirements, carriers may decline your request, leaving the spam label in place.

Are there risks in rotating phone numbers to avoid spam tags?

Yes. Rotating or swapping numbers too frequently can look suspicious to carriers and may worsen your reputation. Some “new” numbers may also carry a negative history from previous users.

How can a reputation management solution help?

A reputation management solution like Numeracle streamlines monitoring, remediation, and compliance across all major carriers. Tools like Number Check provide on-demand visibility into how your calls display and remediation when spam tags appear.

Where to Start: Free Assessment of Your Phone Number Reputation

Number Check provides on-demand spam checks so you can instantly see how your calls are displayed across major carriers. Schedule your free phone number reputation assessment with Numeracle today to take control of your caller identity.

Frequently Asked Questions

What causes a phone number to be flagged as spam?

One common cause is high-volume calling patterns that resemble those of robocallers, even if your calls are legitimate. Another significant factor is negative feedback from recipients, such as marking your calls as spam or not recognizing your number. Inconsistent or incomplete registration information associated with your phone number can also lead to increased scrutiny and potential flagging by the analytics engines and carriers. Additionally, if your number has been previously associated with unwanted or illegal calling activity, even if it's under new ownership, that history can contribute to negative labeling.  

Finally, the increasing sophistication of spam detection algorithms means that even seemingly innocuous calling behaviors might trigger a spam flag if they align with certain patterns or thresholds designed to identify unwanted communications. Proactive reputation management and adherence to the best calling practices are crucial to mitigating these risks.

What service helps reduce spam labeling?

Several services can help reduce spam labeling, but Numeracle stands out as a leading provider focused specifically on restoring trust in voice communications. Numeracle offers a comprehensive suite of solutions designed to manage and enhance your outbound calling reputation.  

We achieve this by focusing on verifying your identity, registering your numbers with key industry registries and analytics engines, fixing negative labels on your behalf, and implementing branded caller ID. This proactive approach helps ensure your legitimate calls are recognized and not mistakenly flagged as spam. While other general reputation management services or adherence to best calling practices can be beneficial, Numeracle's specialized expertise in the complexities of call labeling and their direct integrations within the telecom ecosystem make them a primary solution for businesses seeking to actively reduce spam labeling and improve call deliverability.

Where can I get help with spam remediation?

There are several avenues you can explore. Firstly, you can directly engage with the analytics providers and call-blocking app developers that are often the source of these labels, though this can be a time-consuming and complex process requiring specific knowledge of their individual procedures. Secondly, many carriers offer resources and sometimes specific departments to address spam concerns related to their network.  

Finally, specialized reputation management providers, like Numeracle, offer comprehensive services designed to monitor your number reputation, identify the sources of negative labeling, and execute remediation processes on your behalf, leveraging our expertise and established relationships within the industry to efficiently resolve these issues and restore your calling deliverability.

Manual vs Automated Spam Remediation

Manual remediation typically involves human agents identifying and addressing spam flags on a case-by-case basis, which can be time-consuming and resource-intensive, potentially delaying the resolution of negative labels, impacting call deliverability, and costing businesses ROI.

However, services like Numeracle offer automated solutions that leverage technology to continuously monitor phone number reputation, detect spam flags, and initiate remediation processes automatically, offering a faster and more scalable way to maintain a positive calling reputation and ensure consistent outreach to customers. The choice between these methods often depends on the volume of calls, the frequency of spam flagging, and the resources available to dedicate to reputation management.

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