Written by
Mary Gonzalez, Director of Brand & Content
Published on
July 14, 2025
At the College of Health Care Professions (CHCP), every answered call is a chance to guide a student toward a career in healthcare. As a leader in career-focused education, CHCP depends on timely, effective communication to support prospective and current students across every step of their journey—from initial interest to enrollment and beyond.
Outbound calling plays a critical role in this strategy, but with call screening and spam concerns on the rise, even legitimate outreach can go unanswered. To overcome this challenge and improve the student experience, CHCP partnered with Numeracle to enhance the visibility and trustworthiness of its calls.
By adding branded calling to its outreach efforts, CHCP is empowering student success one answered call at a time—ensuring more future healthcare professionals receive the guidance and support they need to take the next step in their careers.
This Case Study was written and produced in partnership with the College of Health Care Professions.
With Numeracle’s Number Reputation Management solution actively protecting its phone numbers from spam and scam labels, CHCP set its sights on the next challenge: improving recognition and trust the moment the phone rings.
Students today are inundated with calls and often avoid answering numbers they don’t immediately recognize. Even legitimate calls from CHCP could go unanswered simply because they weren’t saved in a student’s contact list. For CHCP, it wasn’t just about dialing more students—it was about doing more to help students succeed. The team wanted to remove hesitation, boost recognition, and make it easier for students to answer the calls that could lead them to the healthcare career of their dreams.
CHCP began using Numeracle’s Branded Calling solution on a strategic selection of outbound phone numbers starting in April 2025. This solution added the CHCP brand name to the incoming call display, giving students immediate visual confirmation on their device that the call was from the college they were working with or considering attending. This added layer of trust and familiarity helped CHCP elevate its voice outreach strategy beyond clean number reputation—delivering a branded, recognizable experience the moment the phone rang.
Adding branded calling to CHCP’s student outreach program quickly led to a noticeable increase in contact rates—opening the door to even more meaningful student connections.
Contact Rate Improvement on Initial Attempt Month-Over-Month:
In just one month, CHCP achieved a 20% improvement in student contact rate—translating to additional opportunities to guide students toward the right program for their goals.
“Branded calling exceeded our expectations. Within the first 30 days, both overall contact rate and first call answered rates increased. Our next step isn’t a question of if we are continuing—but brainstorming to determine where we can apply this solution to additional outbound numbers. Plus, with the strategic cost modeling provided, the billing wasn’t egregious, and our leadership team was impressed. We’re excited to use branded calling more.”
— David Bent, MBA-TM, MBEC; Vice President, Digital Services, Online, CHCP
CHCP’s commitment to student success goes beyond the classroom. Every unanswered call is a missed opportunity to support a student’s journey—from enrollment to program selection to long-term career outcomes. By layering branded calling onto its existing call reputation management strategy, CHCP created a more engaging and recognizable calling experience. The result? More answered calls, stronger relationships, and better outcomes for students across Texas and online.
CHCP continues to lead by example in higher education communications—proving that trusted calling is not just about avoiding spam labels, but about creating real, human connections that change lives. Numeracle is proud to support CHCP’s innovative outreach strategy, helping ensure every student call is recognized, trusted, and answered.
To learn how your school or university can achieve the same results, reach out to Numeracle today. Let us show you how branded calling can drive engagement, boost answer rates, and build trust with every call.
The College of Health Care Professions (CHCP) is a nationally accredited institution based in Texas, offering career-focused training for allied health professions. Founded by physicians in 1988, CHCP delivers hands-on, accelerated certificate and degree programs—on campus and online—to prepare students, including working adults and first-generation learners, for meaningful careers in healthcare. Learn more → chcp.edu
Branded calling, also known as branded caller ID, is a technology that allows businesses to display branded assets on the recipient's phone screen when making outbound calls. This goes beyond the traditional Caller ID Name (CNAM), which typically only shows a phone number and sometimes a name.
Branded Calling works through various technical implementations, often involving third-party providers and integrations with the telecommunications network. When an outbound call is placed from your registered number, the Branded Calling service queries a database to retrieve your associated business branded assets, which is then transmitted to the recipient's device (if their device and carrier support the technology).
By providing clear and recognizable caller identification, Branded Calling significantly improves transparency and can combat the negative perception often associated with unknown or unidentifiable calls, ultimately strengthening your brand image and call engagement.
Several factors can prevent your branded call from displaying correctly. First, ensure the registration process with your branded calling provider is fully completed, and all submitted business details are accurate and adhere to their guidelines. Compatibility limitations with the recipient's mobile carrier and their specific phone device significantly impact what information can be displayed.
Conflicts with existing Caller ID Name (CNAM) data can also override your branded information. Also, if your phone number has a negative reputation or is flagged as spam by receiving carriers or third-party apps, the branded details may be ignored or the call blocked entirely. Finally, the distribution of updated caller identification information across various carrier networks can take time, costing you time and money.
To set up branded calling for your business, the initial step involves establishing a Verified Identity, where your business undergoes vetting and validation. Following this, you'll register your outbound phone numbers within the Numeracle platform, linking them to your verified identity.
A key aspect of Numeracle's service is that we handle the remediation of any incorrect spam labeling or blocking issues across major carriers, ensuring your numbers maintain a healthy reputation – a critical prerequisite for effective branded calling. Once your identity is verified and your numbers are clear, you can utilize Numeracle's Smart Branding solution to display your business name on outbound calls. Our platform offers centralized management of both branded and non-branded campaigns, providing you with control over branding application for optimal results.
Yes, branded calling offers significant advantages over traditional caller ID for enterprises. Traditional caller ID primarily displays a phone number, often with unreliable or truncated names from outdated databases, lacking visual branding or call context. This makes it difficult for recipients to trust the call and increases the likelihood of it being ignored, especially with the rise of spam. Branded calling, however, allows you to display your verified business name and branded assets, instantly building trust and recognition.
Some advanced solutions, like Numeracle's Smart Branding, even provide the reason for the call, further increasing answer rates and improving customer experience. By providing richer, more reliable information, branded calling can lead to higher answer rates, improved brand visibility, and better customer engagement compared to the limited and often untrustworthy nature of traditional caller ID. For businesses seeking to improve their outbound call effectiveness and build stronger customer connections, branded calling is a far superior solution.