With spam labels managed through Numeracle’s Number Reputation Management, CHCP turned to its next challenge: overcoming call avoidance by students who don’t recognize unfamiliar numbers. The goal was to build instant trust and recognition so students would answer the calls that could shape their healthcare careers.
To solve this, CHCP implemented Numeracle’s Branded Calling solution on key outbound numbers starting in April 2025. By displaying the CHCP name on incoming calls, they created instant recognition and trust, making it easier for students to identify and answer important outreach from the college.
Branded calling delivered immediate results for CHCP, boosting student contact rates by 20% in just one month. With more students answering on the first attempt, CHCP created new opportunities to connect and guide them toward their healthcare career goals.
How CHCP Used Smart Branding by Numeracle to Improve Answer Rates & Support Aspiring Healthcare Professionals
Overview
At the College of Health Care Professions (CHCP), every answered call is a chance to guide a student toward a career in healthcare. As a leader in career-focused education, CHCP depends on timely, effective communication to support prospective and current students across every step of their journey—from initial interest to enrollment and beyond.
Outbound calling plays a critical role in this strategy, but with call screening and spam concerns on the rise, even legitimate outreach can go unanswered. To overcome this challenge and improve the student experience, CHCP partnered with Numeracle to enhance the visibility and trustworthiness of its calls.
By adding branded calling to its outreach efforts, CHCP is empowering student success one answered call at a time—ensuring more future healthcare professionals receive the guidance and support they need to take the next step in their careers.
This Case Study was written and produced in partnership with the College of Health Care Professions.
The Challenge
With Numeracle’s Number Reputation Management solution actively protecting its phone numbers from spam and scam labels, CHCP set its sights on the next challenge: improving recognition and trust the moment the phone rings.
Students today are inundated with calls and often avoid answering numbers they don’t immediately recognize. Even legitimate calls from CHCP could go unanswered simply because they weren’t saved in a student’s contact list. For CHCP, it wasn’t just about dialing more students—it was about doing more to help students succeed. The team wanted to remove hesitation, boost recognition, and make it easier for students to answer the calls that could lead them to the healthcare career of their dreams.
The Solution
CHCP began using Numeracle’s Branded Calling solution on a strategic selection of outbound phone numbers starting in April 2025. This solution added the CHCP brand name to the incoming call display, giving students immediate visual confirmation on their device that the call was from the college they were working with or considering attending. This added layer of trust and familiarity helped CHCP elevate its voice outreach strategy beyond clean number reputation—delivering a branded, recognizable experience the moment the phone rang.
The Results
Adding branded calling to CHCP’s student outreach program quickly led to a noticeable increase in contact rates—opening the door to even more meaningful student connections.
Contact Rate Improvement on Initial Attempt Month-Over-Month:
- March 2025 (before branded calling): 11.74%
- April 2025 (with branded calling): 14.14%
In just one month, CHCP achieved a 20% improvement in student contact rate—translating to additional opportunities to guide students toward the right program for their goals.
“Branded calling exceeded our expectations. Within the first 30 days, both overall contact rate and first call answered rates increased. Our next step isn’t a question of if we are continuing—but brainstorming to determine where we can apply this solution to additional outbound numbers. Plus, with the strategic cost modeling provided, the billing wasn’t egregious, and our leadership team was impressed. We’re excited to use branded calling more.”
— David Bent, MBA-TM, MBEC; Vice President, Digital Services, Online, CHCP
Why This Matters
CHCP’s commitment to student success goes beyond the classroom. Every unanswered call is a missed opportunity to support a student’s journey—from enrollment to program selection to long-term career outcomes. By layering branded calling onto its existing call reputation management strategy, CHCP created a more engaging and recognizable calling experience. The result? More answered calls, stronger relationships, and better outcomes for students across Texas and online.
Conclusion
CHCP continues to lead by example in higher education communications—proving that trusted calling is not just about avoiding spam labels, but about creating real, human connections that change lives. Numeracle is proud to support CHCP’s innovative outreach strategy, helping ensure every student call is recognized, trusted, and answered.
To learn how your school or university can achieve the same results, reach out to Numeracle today. Let us show you how branded calling can drive engagement, boost answer rates, and build trust with every call.
About The College of Health Care Professions
The College of Health Care Professions (CHCP) is a nationally accredited institution based in Texas, offering career-focused training for allied health professions. Founded by physicians in 1988, CHCP delivers hands-on, accelerated certificate and degree programs—on campus and online—to prepare students, including working adults and first-generation learners, for meaningful careers in healthcare. Learn more → chcp.edu