Written by
Mary Gonzalez, Director of Brand & Content
Published on
August 1, 2025
For insurance providers, outbound calling is essential to quoting, lead follow-up, and closing policies. But when calls are mislabeled as “Spam” or blocked entirely, contact rates drop and agent productivity suffers. This nationwide insurance and warranty provider was losing valuable leads due to poor phone number reputation, with no visibility into how their calls were being treated by carriers. They needed a trusted solution to restore call delivery, protect their brand, and get agents back on the phone with qualified prospects.
Despite calling consumers who had requested quotes, the provider saw declining contact and conversion rates. Calls were being blocked or flagged as spam, and agents struggled to connect. Without insight into number reputation, the team couldn’t diagnose why performance was dropping, leaving campaigns stalled and KPIs in decline.
By working with Numeracle, this customer was able to determine 1-2% of all outbound dials were indeed being rejected by the carrier and blocked due to negative phone number reputation.
After implementing a Number Reputation Management solution, calls originally blocked by wireless carriers at the network level were now delivered and spam labels were identified and corrected. With so many more calls now being delivered, call volume and answer rates increased, leading to a remarkable boost in overall customer interaction and satisfaction, ultimately revitalizing their outbound calling KPIs.
When Reputation Management was employed to protect all phone numbers associated with the campaign, the 1-2% of overall volume blocked daily went down to 0%. Once this call blocking issue was solved, this customer was able to increase average calls delivered daily from 18K to 250K calls.
In insurance sales, every call counts. Blocked or mislabeled calls mean lost opportunities to engage prospects, wasted agent time, and missed revenue. Protecting your phone number reputation ensures your calls reach the right customers, driving higher contact rates, better conversions, and stronger agent productivity — all critical to meeting growth and retention goals.
Numeracle’s Number Reputation Management empowers insurance providers to overcome hidden call delivery barriers, safeguard their brand, and maximize outbound performance. With improved call reach and trust, agencies unlock their full sales potential and build deeper customer relationships.
Phone numbers are often flagged as spam due to a combination of calling behaviors, the number's history, and recipient feedback. High or repetitive call volumes, particularly from a single number, calling outside business hours, and short call durations with frequent hang-ups, signal potential unwanted activity to carriers and spam detection algorithms. Repetitive dialing of the same numbers and calling outside typical business hours can also contribute to spam labeling.
When recipients manually mark a number as spam on their devices or through third-party applications, this feedback is widely shared and significantly impacts a number's reputation. Finally, using outdated or unconsented calling lists increases the likelihood of recipients marking calls as spam. Ultimately, a number's spam status is a dynamic assessment based on calling patterns, historical use, technical validity, and direct user feedback, a challenge that services like Numeracle’s Number Reputation Management solution address through monitoring and remediation.
Number Reputation Management is the proactive process of monitoring, protecting, and improving the trustworthiness of your outbound phone numbers. It involves understanding how your numbers are perceived by carriers, analytics providers, and ultimately, call recipients. The goal is to ensure your legitimate calls are delivered and answered by preventing them from being mislabeled as spam or blocked, thereby maximizing the effectiveness of your phone outreach efforts.
Removing a spam label can be a complex process. It typically involves identifying which entities (carriers, analytics providers, apps) have flagged the number and then engaging with each of them to request a review and removal. This often requires providing proof of legitimate calling practices and can be time-consuming. Services like Numeracle offer to manage this entire remediation process on your behalf.
Managing spam labeling directly with each carrier or analytics provider is a fragmented, manual, and reactive process that often leads to inconsistent results and long delays. Every provider has its own forms, workflows, and timelines, making it difficult to scale and requiring internal teams to track and follow up on each number individually.
Numeracle solves this by offering a single, aggregated platform that handles number registration, protection, and remediation across all major U.S. carriers and analytics engines. Instead of waiting for labels to appear, Numeracle proactively ties your numbers to a Verified Identity to help prevent labeling in the first place. When labels do occur, Numeracle manages the full remediation process on your behalf, resolving issues quickly.