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Fonative and Numeracle™ to Deliver Trusted Calling to Call Centers

December 17, 2019 8:00 AM

LOWELL, Mass., Dec. 17, 2019 -- Fonative, the compliant communications company, and Numeracle™, the pioneer of robocall blocking and labeling visibility in the calling ecosystem, today announced a development and deployment relationship that benefits call centers. Fonative will deploy Numeracle's NumeraCert and NumeraList™ solutions to vet and verify numbers, enabling call centers to use phone numbers that are already verified, and laying the groundwork for STIR/SHAKEN call attestation. By registering numbers with NumeraList, legitimate calls are identified to the network. As a result, outbound calls to consumers originating from the call centers will not be incorrectly tagged and displayed as FRAUD or SCAM calls.

With Numeracle's NumeraCert, Fonative's customers receive "Trusted Entity" status made possible through a rigorous investigation and compliance process confirming the identity and bona fides of the calling party. After certification is complete, Fonative uses NumeraList to establish the baseline of truth for the removal of improper call labels from being applied to outbound calls, preventing the tainted association with labels intended to identify illegal or fraudulent robocalls.

With an ever-expanding calling agent base, and rising daily call volumes, Fonative-supported call centers often need to add phone numbers from the recycled number pool to keep up with demand. By deploying the Trusted Entity solution, as the first wave of caller identification technologies, customers gain benefits today while Numeracle and Fonative actively prepare for the next wave of caller authentication, which comes from STIR/SHAKEN. Together the companies will offer Fonative's call center customers a direct delivery path of Trusted Entity status, providing the highest levels of call integrity verification once STIR/SHAKEN is deployed across telco networks in 2020.

"Call completion issues will rise in the future as a greater number of telephony service providers adopt STIR/SHAKEN to authenticate legitimacy of a calling party's number," said Steve Smith, Founder and CEO of Fonative. "We are in an era where the availability of clean numbers that are untainted from the robocalling tag is declining and are in short supply. By adding NumeraCert to Fonative's technology stack, calls placed from numbers previously used by so-called bad actors are treated as clean, so calls placed actually reach the called party."

"For the last two years, we've been working on the vetting framework to support the verification of legal entities on the voice channel," said Rebekah Johnson, Founder and CEO, Numeracle. "With FTC enforcement at the service provider level increasingly impacting enterprise clients, working with a provider displaying the utmost commitment to privacy, security, and compliance has become absolutely critical. Fonative is that partner who shares our vision in ensuring clients' use of the voice channel continues uninterrupted."

Fonative's carrier-grade CPaaS platform supports leading North American call centers that focus on healthcare-related and financial activities. Calls placed often surround payment and collection matters which involve the sharing, or collecting, of protected health information and payment data. As an intelligent solution, NumeraCert and NumeraList complement Fonative's best in class, HIPAA, and PCI compliant communications cloud-based API.

About Fonative

Fonative helps businesses connect with customers through voice and text, providing compliant communications as a Communications Platform as a Service (CPaaS). The company's technology enables developers to easily incorporate calling and messaging capabilities into business applications, without the need to maintain servers, infrastructure, network, and telecommunication carriers. Combining carrier-grade technology with advanced call center capabilities and regulatory compliance, Fonative is the only suite of telecommunication services to meet the stringent requirements necessary in key industries such as medical, financial services and government. For more information about Fonative's Compliant Communication efforts, visit the company's website,

About Numeracle
Numeracle's Entity Identity Management™ (EIM) platform enables service and platform providers to manage the identity of end entities and implement Know Your Customer (KYC) policies to outbound communications. KYC identity vetting and verification is the cornerstone of the platform; developed in support of evolving federal regulations and telecom standards. Leveraging entity identity, EIM is used to associate Verified Identity™ to outbound communications, manage branded presentation across the wireless network, deliver blocking and labeling prevention and remediation, visibility to number reputation, and more, to support service and platform provider requirements to empower wanted communications while monitoring for and blocking the illegal. For more information, visit

Media Contact
Molly Weis
VP, Marketing & Communications
+1(814) 380-1181
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