In Commio’s last Industry Briefing, we discussed how many people think STIR/SHAKEN and attestation are supposed to eliminate scam calls, but turns out it’s just one piece of a larger puzzle (and growing!). And, while the FCC’s focus is on reducing illegal calls, legitimate businesses are paying the price with their calls blocked due to analytics or mislabeled as spam—resulting in fewer pickups, less than optimal customer experiences, and ultimately a hit to the bottom line.
This month Commio is pleased to welcome back “Telecom Wise Guy” Molly Weis, Numeracle Marketing VP, who will answer your questions around mislabeled calls and outline your options to ensure correct caller identity display. Specifically:
- What do all the labels mean (Scam! Spam Likely! Potential Spam! Fraud!), and how are they determined?
- My STIR/SHAKEN attestation is “A”—why am I being mislabeled?!
- How do I appeal a spam label?
- How can I even tell if I’m being mislabeled or blocked, or how often it’s happening?
- I’ve been hearing the phrase “Know your customer” around call verification; what does it mean and how does it work?
- I buy new numbers and they’re already labeled spam, so I replace them with more new numbers—same problem. Surely there’s a better way!
- What would it take to attach our company name to our calls? Would that help?
If your calls are being labeled spam or potentially even being blocked—or maybe you’ve simply noticed a troubling drop in answered calls—you won’t want to miss this webinar. Register now!
Busy July 11? No worries! Register anyway and we’ll forward the video.
Join us each month to ask the “wise guy” – a seasoned telecom expert with deep experience in particular aspects of the field. No agenda, no sales pitch, just you, the expert, and your questions answered.
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Molly is an experienced marketing leader working in the communications, demand generation, and technology industries. A member of the Numeracle founding team, Molly has been here every step of the way as we’ve watched the twists and turns of changing call labeling algorithms, STIR/SHAKEN declaratory rulings and deployment, the introduction of branded calling, and so much more. Five and a half years later and still paving the way forward in innovation, we are so grateful for her experience, agility, and dedication to Numeracle’s mission.