Written by
Numeracle Team
Published on
August 20, 2024
Updated on
July 2, 2025
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Call blocking and labeling algorithms are always changing, making it hard to keep up and stay spam-label free.
For the hundreds of thousands of businesses grappling with incorrect phone number display, deeper solutions, from identity verification to spam labeling remediation, are necessary.
Here’s how Numeracle keeps over 99% of clients' numbers label free:
Numeracle works with the top wireless carriers to preserve your numbers’ healthy reputation and improve call delivery.
We advocate directly to carriers on your behalf. This is a higher level of protection compared to free caller registries and monitoring-only solutions that don’t prioritize identity verification.
When your outbound phone numbers get slapped with an improper spam label, it can feel like a dead end. Not with Numeracle.
It takes a lot to remove improper labels on your own. We act fast, automatically reaching out to the carrier to fix the issue. Most of the time, these labels are just mistakes and we get them removed, most in under a day and a half’s time (the fastest average in the industry).
If any of the major wireless carriers flags a deeper issue, we’ll work with you to resolve it and get your number back to being label-free.
In many situations, people are more likely to engage positively with a brand whose name they recognize. That is why Numeracle is a pioneer in branded calling.
Branded calling can support better performance across all KPIs, like call completions and conversions. When evaluating adding branded calling to a campaign, Numeracle suggests you brand the calls that make the most sense while protecting the rest with phone number reputation management.
Carrier-deployed call blocking and labeling algorithms can make connecting with customers tougher for businesses when there isn’t a defined path for ongoing mislabeling resolution.
Since these algorithms are constantly changing, keeping up with the carriers requires an ongoing, trusted solution.
Numeracle’s Number Reputation Management Solution protects numbers from improper labeling, handles remediation requests to the carriers, and keeps you updated on dialing strategies. Get started today.
Branded call display is an advanced caller ID solution that allows businesses to show their verified branded assets directly on the recipient’s mobile phone screen, using rich call data (RCD) technology. Branded call display, like Numeracle’s Smart Branding, goes beyond traditional caller ID (CNAM) by offering a visually rich, consistent, and authenticated brand presence across major wireless carriers and devices—without requiring recipients to download any apps.
To enable branded call display on mobile as an enterprise registered with Numeracle, you’ll need to go through an identity verification and number registration process to ensure your calls are trusted, visible, and not flagged as spam. Here’s how it works:
Numeracle’s Smart Branding solution enables businesses to display their brand name and logo on outbound calls to mobile devices across major U.S. carriers. The first step is to become a Verified Identity by completing a Know Your Customer (KYC) identity vetting process. This confirms your legal authority to represent your brand in the calling ecosystem and prevents brand spoofing by unauthorized actors. Once verified, you must register your phone numbers to our platform to protect them from improper labeling and apply branded information by selecting the phone numbers and campaigns you want to brand. Then, you can configure how your identity appears on mobile screens. You can also test how your calls appear in real time using Number Check, which shows live branded screenshots across networks.
Removing a spam label can be a complex process. It typically involves identifying which entities (carriers, analytics providers, apps) have flagged the number and then engaging with each of them to request a review and removal. This often requires providing proof of legitimate calling practices and can be time-consuming. Services like Numeracle offer to manage this entire remediation process on your behalf.
The best way to avoid spam labeling isn’t to attempt avoiding it or simply monitoring it—it’s to actively protect your phone numbers through identity-based remediation and number reputation management. Unlike passive monitoring tools that only alert you after a label appears, Numeracle delivers proactive, continuous protection that prevents labels before they appear and remediates them when they do.
Spam and scam labels are often applied to legitimate business calls due to lack of trust signals, inconsistent call behavior, or shared carrier analytics. Numeracle solves this at the source through our Verified Identity KYC process, which authenticates your brand’s authority to use specific numbers, and communicates that legitimacy across the call delivery ecosystem. This identity-based approach enables ongoing remediation with carrier partners, analytics engines, and call blocking apps—ensuring your reputation stays protected, not just watched.
