Written by
Team Numeracle
Published on
January 21, 2025
Updated on
July 2, 2025
“I know spam labels are a problem, but our calls get through fine.”
It’s a common refrain in the calling business—especially from companies without a clear view of how their calls appear to consumers. Any red flags in the data, like lower-than-expected answer rates, can be brushed off with, “Customers just don’t pick up like they used to.”
Don’t underestimate people’s willingness to answer the phone. If your answer rates aren’t where you want them, there’s likely a simpler explanation: your calls are being flagged as spam.
Even businesses with disciplined call operations aren’t immune. With spam calls near all-time highs, carriers are quick to flag anything suspicious, and legitimate callers regularly get caught in the crossfire. In fact, one in four business numbers is at risk of a spam or scam label at any given time.
The only way to know is to check for yourself. Why not give it a try now?
Numeracle lets businesses check how three outbound phone numbers appear on customers’ mobile phones across all major wireless networks, all for free.
If your numbers are clean, great—seeing it firsthand is worth the peace of mind. But chances are, you’ll be surprised. Thousands of businesses struggle to connect with customers due to undetected spam or scam labels, and the cost of a missed call adds up fast.
If scam labels aren’t getting in your way, old CNAM associated with the numbers may be causing your connectivity issues. Most don’t realize that previous owners may have added a caller name that you don’t even know is there. Numeracle’s Number Check solution will also detect old CNAM and caller names as well as spam labels.
On-demand visibility into your phone numbers is a game-changer. If your answer rates dip, you won’t waste time tweaking call scripts or adjusting call times—only to hope for results. Instead, you can quickly pinpoint the real culprit behind many struggling call campaigns: a negative call label.
And with Numeracle, you’re not just checking for spam or scam labels. The platform also helps keep them off your numbers entirely.
Numeracle’s identity verification tools register your number with carriers, proving you’re a legitimate entity. That’s why 99.8% of numbers on the platform stay label-free—a far cry from the 25% of business numbers dealing with spam or scam labels. And if a label does slip through, the remediation team resolves it fast, often before you even notice there’s a problem.
Thousands of businesses trust these solutions, but it starts with a simple check. See how your numbers look today, and the lifeboat your call campaign needs could be just a few clicks away.
Business numbers can show as spam for a variety of reasons, even when calls are legitimate. Factors like high call volumes, frequent short or unanswered calls, or recipients marking calls as unwanted can trigger spam labeling algorithms used by carriers and call analytics providers.
Additionally, if a business number isn’t properly registered or verified with carriers and reputation platforms, it may lack the trusted signals needed to avoid being flagged. Without this verification, the number can be mistaken for spam or robocalls. Maintaining good calling practices and using reputation management tools can help reduce the risk of business numbers being mislabeled as spam.
Updating your Caller ID Name (CNAM) isn't always instant because of how phone companies share this information. When you change your CNAM with your phone provider, they send this update to central databases. However, different phone companies that receive your calls might use different versions of these databases or update them at different times, which can cause delays.
Another reason is that the phone company receiving your call decides what name shows up. Some companies might not always look up the latest name for every single call, possibly using an older saved version instead to save time. Also, not all types of phone numbers, like some toll-free numbers, fully support name display.
To make sure your CNAM updates, double-check that the name you want is within the character limit (usually around 15 letters) and follow standard formatting. If you've waited a while and it's still not right, the best step is to contact your phone service provider directly. For businesses seeking more reliable and consistent brand name display beyond traditional CNAM, solutions like Numeracle's branded calling services offer enhanced control and visibility.
There are a range of tools available to monitor phone number reputation, each offering different levels of insight and control. Some services focus on monitoring only, providing alerts when a number is flagged as spam or scam across carrier networks and third-party call analytics apps. These tools can help businesses identify when problems occur but often require separate action to resolve issues.
Other solutions include remediation support, where the platform assists in submitting complaints or appeals to carriers and analytics providers. However, this process can still be fragmented, requiring businesses to manage multiple relationships and workflows.
More advanced platforms, such as aggregated reputation management systems, combine monitoring with proactive protection and remediation. These tools often include identity verification, number registration, and established relationships with major carriers and analytics engines. By managing reputation across the entire voice ecosystem in one place, these platforms provide more consistent protection and faster resolution of spam labels.
Choosing the right tool depends on your organization’s size, call volume, and ability to manage phone number reputation internally. Businesses seeking full visibility and faster resolution may benefit from solutions that go beyond monitoring to offer centralized, end-to-end number management.
When seeking the best tool to check your phone number's reputation, Numeracle's free Number Check available at https://www.numeracle.com/number-check stands out as a top choice. This service provides a direct and immediate view of how your number is currently being displayed across major wireless carriers, including identifying any negative spam or scam labels.
While other free tools like Truecaller and IPQS offer basic reputation checks based on user reports and risk scores, Numeracle's free tool offers a more direct insight into how carriers themselves are treating your number, including real screenshots of live calls placed. For businesses that require more comprehensive monitoring, remediation, and management of their phone number reputation, Numeracle also offers more advanced paid solutions. However, for a quick, effective, and free assessment of your number's current standing with carriers, Numeracle's Number Check is an excellent first step and a leading resource in the industry.
