Countdown Timer showing days, hours, minutes, and seconds remaining
Get Your Lowest Price on Number Rep Management!
Take advantage of our end of year promos today!

To Brand or Not to Brand: Integrating a Branding Strategy Without Breaking the Bank

Learn how to optimize this technology in multi-channel campaigns, using real-world examples and strategic insights tailored to your specific business use case.

October 11, 2023
Charlotte, NC
Phoenix - E217
Request A Meeting
← Back to all Events
Event Details
Event
In-Person Expo
Location
Charlotte, NC
Start Date
October 11, 2023
Sponsor

Branded calling, the ability to add a caller name, logo, and custom call reason, has been attracting attention since its entry to the market. With big hopes of dramatic contact rate improvements due to instant recognition with every call, many brands are seeking this technology out, analyzing the business case to invest. As a premium technology, an all-in strategy can quickly add-up. Businesses are now evaluating where, how, and when branding drives the highest return on investment, which particular use cases are most positioned for success, and just as importantly, where branding might likely fall completely flat.

Join call delivery, branding, and contact center experts, Rebekah Johnson of Numeracle and Frank Pettinato of Avantive Solutions, in person to learn how branding, when strategically layered into a multi-channel campaign strategy can take success rates further without doubling or tripling the investment required. Using specific case studies and real-world examples of branded campaigns managed by Numeracle and Avantive, participants can receive recommendations on where branding has been shown to positively move the needle, and where alternate strategies might outperform branding. It’s not a one-size fits all model, and we’re here to consult on best practices to determining what that model is, for each unique business use case.

Wednesday | October 11 | 1:45-2:30 PM EDT

Speakers

  • Rebekah Johnson, Founder and CEO, Numeracle
  • Frank Pettinato, CEO, Avantive Solutions

RegisterPlayback

Let's Collab
Have an idea for an event with us? It could be an online webinar, or co-sponsoring an in-person convention booth.

Send us your thoughts and let's make it happen.
Send us your ideas
We're Exhibiting & Hosting
Master Classes
Call & Contact Center Expo 2023
26 April – 27 April
Removing the Boundaries to Better Connectivity with Identity
All the contact center strategy, investments in agent productivity, and more won’t matter if your communications aren’t trusted by the consumers you’re reaching out to connect with.
Learn more