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To Brand or Not to Brand: Integrating a Branding Strategy Without Breaking the Bank

Learn how to optimize this technology in multi-channel campaigns, using real-world examples and strategic insights tailored to your specific business use case.

October 11, 2023
Charlotte, NC
Phoenix - E217
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Event Details
In-Person Expo
Charlotte, NC
Start Date
October 11, 2023

Branded calling, the ability to add a caller name, logo, and custom call reason, has been attracting attention since its entry to the market. With big hopes of dramatic contact rate improvements due to instant recognition with every call, many brands are seeking this technology out, analyzing the business case to invest. As a premium technology, an all-in strategy can quickly add-up. Businesses are now evaluating where, how, and when branding drives the highest return on investment, which particular use cases are most positioned for success, and just as importantly, where branding might likely fall completely flat.

Join call delivery, branding, and contact center experts, Rebekah Johnson of Numeracle and Frank Pettinato of Avantive Solutions, in person to learn how branding, when strategically layered into a multi-channel campaign strategy can take success rates further without doubling or tripling the investment required. Using specific case studies and real-world examples of branded campaigns managed by Numeracle and Avantive, participants can receive recommendations on where branding has been shown to positively move the needle, and where alternate strategies might outperform branding. It’s not a one-size fits all model, and we’re here to consult on best practices to determining what that model is, for each unique business use case.

Wednesday | October 11 | 1:45-2:30 PM EDT


  • Rebekah Johnson, Founder and CEO, Numeracle
  • Frank Pettinato, CEO, Avantive Solutions


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