Branded calling, the ability to add a caller name, logo, and custom call reason, has been attracting attention since its entry to the market. With big hopes of dramatic contact rate improvements due to instant recognition with every call, many brands are seeking this technology out, analyzing the business case to invest. As a premium technology, an all-in strategy can quickly add-up. Businesses are now evaluating where, how, and when branding drives the highest return on investment, which particular use cases are most positioned for success, and just as importantly, where branding might likely fall completely flat.
Join call delivery, branding, and contact center experts, Rebekah Johnson of Numeracle and Frank Pettinato of Avantive Solutions, in person to learn how branding, when strategically layered into a multi-channel campaign strategy can take success rates further without doubling or tripling the investment required. Using specific case studies and real-world examples of branded campaigns managed by Numeracle and Avantive, participants can receive recommendations on where branding has been shown to positively move the needle, and where alternate strategies might outperform branding. It’s not a one-size fits all model, and we’re here to consult on best practices to determining what that model is, for each unique business use case.
Wednesday | October 11 | 1:45-2:30 PM EDT
Speakers
- Rebekah Johnson, Founder and CEO, Numeracle
- Frank Pettinato, CEO, Avantive Solutions
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Founder & CEO of Numeracle, Rebekah Johnson is the industry’s leading expert in establishing trust in entity identity, delivered through Numeracle’s Entity Identity Management™ platform. With over ten years of regulatory government and compliance experience, businesses have leaned on Rebekah’s expertise to guide them through the evolving complexities of maintaining control over brand identity, implementing KYC, and delivering trusted communications in a changing ecosystem. Rebekah is the Chair of the Enterprise Communications Advocacy Coalition, elected member of the Board of Directors of ATIS, member of the IP-NNI Task Force, and participated on the FCC Hospital Robocall Protection Group. Prior to founding Numeracle, Rebekah served on the FCC’s Robocall Strike Force on behalf of the Empowering Consumer Choice Working Group.

Frank Pettinato is an accomplished thought-leader with expertise in strategic leadership, sales and marketing, innovation, and technology. Currently, he is the CEO of Avantive Solutions, a global provider of digital marketing and business process outsourcing (BPO) solutions, where he uses his passion for Purpose-Driven culture and results-oriented style to delight clients, engage and develop his employees, and support the community. Pettinato is a recognized innovator and leverages his technical skills and business acumen having provided solutions to the world's largest brands in the consumer products, telecommunications, and healthcare sectors .Previously, Pettinato was the GM at C3i (public subsidiary: Merck and Co.) and CEO of Corporate Call Center where he was instrumental in providing thought leadership and excellence in global, high-touch consumer, patient, and end user engagement.Pettinato resides outside of Philadelphia with his wife and three children. In his spare time, he is an avid reader and enjoys golf.