Written by
The Numeracle Team
Published on
September 20, 2024
Updated on
July 2, 2025
Managing phone outreach for a single business is tricky. For contact centers, "tricky" doesn’t even begin to cover it.
Business process outsourcing (BPO) vendors handle dialing for numerous unique clients and brands across regions and call campaign types, all while trying to keep those numbers free from a dreaded "spam" or "scam" label. It takes more than just the basics to pull this off.
With the right strategies, BPOs can rest easy, knowing their outbound calling campaigns are clean and effective. Here’s how.
Carriers use call blocking and labeling algorithms to protect consumers from illegal robocalls, but sometimes, compliant businesses still get flagged as "spam." As a contact center, the enterprises you dial on behalf of trust you to represent their brand, including the accurate and clean delivery of their phone calls—without a spam label.
Numeracle helps contact centers and BPOs manage improper spam labeling remediation for their clients' phone numbers, quickly reaching out to carriers to resolve issues. But when BPOs take the extra step to vet and advocate for the identities of the brands they represent, the process runs much smoother, quicker, and more successfully.
With strong trust and communication between BPOs and their clients, having a partner like Numeracle gives you access to their industry relationships for easier remediation; a false "spam" label becomes a quick fix instead of a headache.
Your dialing habits significantly impact the health and efficacy of your clients’ phone numbers. Sometimes, labeling issues boil down to correctable errors, like calling customers outside normal business hours.
Common dialing mistakes—like repeatedly calling customers in a short time frame, ignoring “do not call” lists, using recycled or unregistered numbers, or sharing irrelevant offers—can quickly get your clients’ numbers hit with a "spam" label. And with carriers constantly updating their algorithms, keeping up with best practices is harder than it sounds.
Numeracle partners with BPOs to stay ahead of the latest carrier algorithms, adopt smarter dialing strategies as algorithms change, and keep clients’ numbers clean.
With identity verification and number reputation in check, you can take extra steps to set your clients' campaigns up for success by making them instantly recognizable.
Adding branded elements—like a company name and reason for calling—improves customer experience and helps build trust in the identity of the caller. For many businesses, it’s the difference between a successful and failed campaign.
Discover how branded calling can drive better results.
Contact centers face tough challenges due to the nature of their calls and high call volumes, but that’s no reason for their clients to be improperly labeled as spam. Leveraging the right tools can make the job easier and deliver better results.
Checking your reputation involves several steps. You can start by manually calling trusted contacts to see how your number appears on their devices. However, for a more comprehensive view, it's beneficial to utilize specialized tools that aggregate data from various carriers and analytics providers. Some free online checkers offer a basic overview, while more robust tools like Numeracle’s free Number Check, provide deeper insights, including real screenshots of live calls placed.
Your number's reputation can decline for a variety of reasons, often stemming from calling behaviors that resemble spam or are perceived negatively by recipients and carriers. High outbound call volume, especially with low answer rates or short call durations, signals potential robocalling activity to spam detection algorithms. If recipients frequently report your number as spam, this direct feedback heavily impacts your reputation. Inconsistent calling patterns, calling outside of reasonable hours, and failing to provide clear caller identification can also contribute to negative labeling.
Furthermore, if your number appears on third-party blacklists or if your Caller Name Presentation (CNAM) is inaccurate or missing, recipients are less likely to trust your calls. Even using recycled numbers that previously had a poor reputation can lead to immediate flagging. Finally, failing to implement caller ID authentication like STIR/SHAKEN can make your calls appear less legitimate in the current environment of increased robocall awareness, leading to a decline in your number's standing.
Improving your caller ID reputation is a multi-faceted process that requires a consistent and proactive approach. Start by ensuring your business information is accurate and consistently registered across all relevant databases and with your originating carrier. Implement best calling practices, which include obtaining proper consent before calling, adhering to Do Not Call (DNC) lists, calling during reasonable business hours, and maintaining appropriate call volumes and durations.
Actively monitor your phone numbers' reputation using available tools to identify any negative labeling promptly. If you find issues, engaging with the various flagging entities (carriers, analytics providers, app developers) can be complex and time-consuming. For businesses seeking a streamlined and effective solution to monitor, improve, and protect their caller ID reputation, Numeracle's Number Reputation Management offers a comprehensive, managed approach, working directly with the ecosystem to ensure your legitimate calls are delivered.
CNAM (Caller Name) displays a static text-based name pulled from third-party databases, mainly on landlines. It offers limited visibility, no control over branding, and no protection against spam labeling.
Branded caller ID, like Numeracle’s Smart Branding solution, goes further by displaying your business name, logo, and call reason—mainly on mobile devices. When managed through a verified platform, it helps improve recognition, builds trust, and reduces spam flags by tying your calls to a confirmed identity.
