Written by
Mary Gonzalez, Director of Brand & Content
Published on
July 23, 2024
Updated on
July 23, 2025
We still heavily rely on the voice channel as a vital communications touchpoint for fostering business success. Nevertheless, the industry has also encountered an alarming increase in deceptive call practices. Illegal robocalls and bad actors manipulating caller identification are just a few examples of how weaknesses in security are exploited, eroding the trust we place in phone calls and defrauding unsuspecting consumers.
The increasing threat of fraud and breakdown in trust has put pressure on businesses to recognize the importance of protecting and actively managing their calling identity, both to prevent damaging spam labels and to preserve the integrity of the voice channel as a trustworthy connection point.
In 2016, the FCC pushed carriers to implement call-blocking and labeling technologies to warn and protect consumers, but it created a new issue: enterprise callers were caught up in the algorithms and continue to be mislabeled as spam or scam to this day. Businesses still experience lower contact rates month over month, fewer callbacks, more straight-to-voicemail calls, and, eventually, lower conversion rates that significantly impact businesses.
Aside from dialing KPIs, there is a sense of doubt and uncertainty in the voice channel, in addition to the wariness caused by illicit callers. Many customers have become unreachable, important appointments, deliveries, and pick-ups are getting missed, and there is an overall frustration with the lack of awareness of these new spam tags, let alone how to fix them.
In many cases, most are unaware of how bad their spam labeling problem even is. According to a 2024 report, the FCC found over 4 billion robocalls per month are still placed in the US, underscoring the continued need for aggressive call screening — and the collateral damage affecting legal businesses.
Numeracle saw this problem coming, not only for enterprises but for service providers and contact centers who call on behalf of legal businesses. This is why we pioneered our Entity Identity ManagementTM (EIM) Platform.
By working with the top wireless carriers and analytics engines, we provide a self-service management solution that protects caller identity to preserve the healthy reputation of phone numbers and enhance call delivery. Whether you’re a single enterprise, representing multiple brands, a BPO, TN or CPaaS provider, verifying and managing your calling identity will always be the gateway that protects and empowers your communications.
Through our platform, onboarded clients are given a single path to protect and actively manage their identity with a total view of how their calls are being classified across the major wireless carriers. Choosing not to prioritize your identity will put your business (or your client’s business) at risk for more frequently blocked and mislabeled calls and make it harder to advocate removing those labels on those phone numbers.
Our compliance-based Know Your Customer (KYC) process vets and validates identity, allowing callers to protect and influence the reputation of outbound phone numbers. By registering numbers, our customers can monitor and manage them as they see fit and ensure that they alone are registering those numbers to their brand name in order to keep them protected from labels and mitigate any that may still get caught in call labeling algorithms.
Our valued partner relationships allow Numeracle to be a springboard that you can leverage to advocate on behalf of your numbers and calls. Once we’ve verified your identity and registered your phone numbers to that identity, you’ll have a complete view of how your calls are being protected and quickly identify and correct problematic numbers being mislabeled. When a label gets attached to one of your numbers, it takes a lot to remove it on your own, which is why we pioneered a remediation path to correct those labels at the carrier level on your behalf. This process is completed 100% by our team, with no customer interaction required from you.
Protecting phone numbers for over 2,250+ legal entities as of June 2025 and over 925,000+ phone numbers for over 7 years, we’ve processed and successfully remediated growing numbers of improper spam labeling events. As the algorithms keep evolving, we fully recognize the need to continue to fight the good fight on behalf of legal callers.
An enhancement to our core Number Reputation Solution, Number Check, provides a full 360 view to spot-check how your calls are displaying on consumer devices with on-demand data using real call screenshots. Number Check delivers additional proactive measures to ensure accurate identity presentation across all the major wireless carriers in between our regular dashboard updates and Number Health Check reporting cycles.
Number Check provides visual confirmation for any phone numbers registered in our platform by making actual phone calls to capture call delivery data on-demand, with remediation capabilities, should any spam labels get flagged right at your fingertips when you need it most.
With the ability to control at which time and on which carrier network(s) the Number Check ‘spot-checking’ calls are placed, you’re given ultimate visibility into your identity’s display at a specific point in time, managed directly via our self-service platform by you.
Unlike most number reputation solutions that only allow you to monitor the status of your phone numbers, our Number Reputation solution is designed to alleviate the burden of manual monitoring and checking all day long. Trust Numeracle’s Number Check to add another layer of trust to the identity confirmation process, enabling you to maintain accurate labeling effortlessly. Experience a new level of efficiency and peace of mind with Numeracle as your partner in identity management.
Whether you’re already a current customer looking to add on Number Check or you’re new here and looking to leverage a number reputation solution, reach out to us and get set up with one of our experts who are available to offer personalized recommendations and start protecting your calling identity.
Phone numbers are often flagged as spam due to a combination of calling behaviors, the number's history, and recipient feedback. High or repetitive call volumes, particularly from a single number, calling outside business hours, and short call durations with frequent hang-ups, signal potential unwanted activity to carriers and spam detection algorithms. Repetitive dialing of the same numbers and calling outside typical business hours can also contribute to spam labeling.
When recipients manually mark a number as spam on their devices or through third-party applications, this feedback is widely shared and significantly impacts a number's reputation. Finally, using outdated or unconsented calling lists increases the likelihood of recipients marking calls as spam. Ultimately, a number's spam status is a dynamic assessment based on calling patterns, historical use, technical validity, and direct user feedback, a challenge that services like Numeracle’s Number Reputation Management solution address through monitoring and remediation.
Removing a spam label can be a complex process. It typically involves identifying which entities (carriers, analytics providers, apps) have flagged the number and then engaging with each of them to request a review and removal. This often requires providing proof of legitimate calling practices and can be time-consuming. Services like Numeracle offer to manage this entire remediation process on your behalf.
Several entities can potentially assist in this process. Firstly, you can directly contact the analytics providers and call-blocking app developers that have flagged your number, though this often requires understanding of their specific remediation processes. Secondly, your originating carrier may offer some level of support in investigating and addressing spam flags, particularly if the issue seems to be network related.
Finally, specialized reputation management providers, like Numeracle, are equipped with the expertise, tools, and established relationships to identify the sources of spam labeling and execute remediation on your behalf, working directly with analytics companies and carriers to expedite the removal of inaccurate tags and restore your number's reputation and deliverability.
Manual remediation typically involves human agents identifying and addressing spam flags on a case-by-case basis, which can be time-consuming and resource-intensive, potentially delaying the resolution of negative labels, impacting call deliverability, and costing businesses ROI.
However, services like Numeracle offer automated solutions that leverage technology to continuously monitor phone number reputation, detect spam flags, and initiate remediation processes automatically, offering a faster and more scalable way to maintain a positive calling reputation and ensure consistent outreach to customers. The choice between these methods often depends on the volume of calls, the frequency of spam flagging, and the resources available to dedicate to reputation management.
