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PUBLISHED ON
November 21, 2022
PUBLISHED ON
September 30, 2026

Update to Call Intent Field

Calls Meeting Certain Criteria to Display updated Call Intents

Customer Communications

We've made great progress in the last couple of weeks updating the call intent fields associated with your registered phone numbers per request.As the result, we have received limited reports of calls continuing to be displayed with inaccurate intent labels (i.e Telemarketing).

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Reminders

‍While we can remediate reputation labeling (Spam, Scam, etc.), the carriers do not offer remediation of call intent.To prevent inaccurate intent labeling display, we recommend confirming the intents associated with your registered numbers are correctly identified. To review call intent associated with your numbers:

  1. Log into the Portal
  2. In the Number Management section, intent is displayed in the Number Profile section\

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The call intent categories recognized by the analytics are:

  • Account Services
  • Appointment Reminder
  • Appointment Setting
  • Attorney/Law
  • Billing
  • Customer Services
  • Debt Collection
  • Emergency
  • Financial Service
  • First Responder
  • Fundraising
  • Government
  • Healthcare/Hospital
  • Informational
  • Insurance
  • Other
  • Pharmacy/Medical Supply
  • Political
  • Real Estate
  • Sales/Telemarketing
  • School/College
  • Survey

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Additional Action

‍The likelihood of intent labeling displayed can also be reduced by contacting your originating service provider and requesting a CNAM update for the number in question.

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Next Steps

‍We will continue to provide updates on the status of intent-based labeling display across the carrier ecosystem.

Written By
Mary Gonzalez, Director of Brand & Content
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